Our Innovations

From Thoughts To Action

Along with creating great content that consumers love, Time Warner uses scale, leadership, and a culture of innovation to drive the evolution of distribution for our products and the industries in which we operate.



    Read about the industry initiatives led by Time Warner to provide increased choice and quality for consumers of our products on digital platforms.

    A selection of articles, industry research and reports that spotlight issues which are important to our corporate strategy and the success of our businesses, as well as instances of how these trends and strategies have proven effective for our companies and across the industry.


  • In 1923, Time magazine debuted as the first weekly news magazine in the United States.
  • In 1927, Warner Bros. released the world's first feature–length talking picture, The Jazz Singer.
  • In 1963, recommendations from Time Inc. based on how it delivered magazines led to the introduction of zip codes by the United States Post Office.
  • In 1974, People magazine debuted as a standalone publication – it had previously been a section of Time – and went on to become one of the most popular and successful magazine brands in the history of publishing.
  • In 1975, Home Box Office became the first TV network to broadcast nationally via satellite, debuting with the Muhammad Ali and Joe Frazier "Thrilla in Manila" boxing match.
  • In 1976, the Turner–owned WTCG originated the "superstation" concept, transmitting via satellite to cable systems nationwide and pioneering the basic cable business model. WTCG was renamed WTBS in 1979.
  • In 1980, Turner launched CNN, the first 24–hour all–news network, redefining the way the world received breaking news.
  • In 1991, HBO and Cinemax became the first premium pay services to offer multiplexing to cable customers, with companion channels supplementing the main networks.
  • In 1993 HBO became the world's first digitally transmitted television service.
  • In 1995 CNN introduced CNN.com which later became a leading destination for global digital news, both online and mobile.
  • In 1996, Warner Bros. spearheaded the introduction of the DVD, which rapidly replaced VHS tapes as the standard for home video.
  • In 1999, HBO became the first national cable TV network to broadcast a high–definition version of its channel.
  • In 2001, HBO launched the first subscription video–on demand service, HBO on Demand, and later became the first channel to offer all its programming on demand to viewers at no additional charge.
  • In 2005, Warner Bros. co–created TMZ.com, which quickly carved out a niche for itself as a go–to site for digital news and video about celebrities and also formed the basis of a syndicated television show.
  • In 2008, Warner Bros. put its support behind high–definition Blu Ray technology for home video, helping resolve an industry–wide format dispute.
  • In 2009, Time Warner introduced the TV Everywhere initiative, allowing television subscribers to watch content from networks on any device with a broadband connection, at anytime and for no extra charge.
  • In 2010, Turner Sports, Inc. and the National Collegiate Athletic Association jointly announced the formation of NCAA Digital, a 14-year agreement in which Turner will manage and operate the NCAA's digital portfolio and strengthen coverage of all 88 NCAA championships. NCAA Digital encompasses NCAA.com and additional NCAA digital platforms including mobile web and applications, as well as other connected devices.
  • In 2010, Warner Bros. Entertainment became first hollywood studio to offer Movies directly on Facebook®.
  • In 2011, we debuted HBO GO and MAX GO, the authenticated online video service, which enables HBO and Cinemax subscribers to access programming on mobile devices, including the iPad, iPhone and Android smart phones.
  • In 2011, Warner Bros. announced an agreement to acquire Flixster, a highly popular movie discovery application company with over 25 million worldwide users per month.
  • In 2011, Warner Bros. Entertainment became first hollywood studio to launch a Social Series on Facebook®.
  • In 2011, Warner Bros. became the first studio to offer UltraViolet versions of its films and allow customers to access them through its Flixster service.
  • As of December 31, 2011, all of Time Inc.'s 21 domestic magazines were available as tablet editions. Time Inc. is the first major U.S. magazine publisher to make all of its titles available on all leading tablet platforms, with products designed specifically for this medium.
  • In January 2012, Home Box Office and DISH Network L.L.C reached an agreement that will give DISH customers expanded access to HBO's acclaimed programming.
  • In March 2012, HBO GO launched on Microsoft's Xbox LIVE, the online entertainment service for Xbox 360.
  • In April 2012, Warner Bros. was among six studios that participated in the first disc-to-digital service through Wal-Mart, allowing consumers to obtain UltraViolet digital copies of DVDs they already own.
  • In May 2012, The CW launched CWD, the all-new CW Digital Studio, featuring original content focusing on four key areas: animation, game shows, comedy and digital personalities.
  • In June 2012, HBO GO launched on Amazon's Kindle Fire, allowing HBO GO consumers to access more than 1,400 titles, including every episode of every season of the best HBO shows.
  • In June 2012, Time Inc. launched digital subscriptions on iPad.
  • In June 2012, DC Entertainment and Barnes & Noble, Inc. announced a partnership to bring its DC Comics graphic novels and Vertigo characters to the award-winning NOOK Tablet and NOOK Color, as well as Android tablets via the NOOK for Android app.
  • In September 2012, FORTUNE launched the first Apple newsstand iPad app that allows users to move seamlessly between print magazine and digital content.
  • In October 2012, Warner Bros. Home Entertainment and Paramount Home Media Distribution reached an agreement that will give Warner Bros. exclusive rights to physical Blu–ray and DVD distribution on more than 600 catalog titles from the Paramount film library in the US and Canada, and a joint commitment to Flixster.
  • In October 2012, HBO Latin America launched HBO GO in Colombia.
  • In October 2012, CNN launched CNN trends, a news discovery dashboard that enables users to track and explore the Web's most buzzed about stories.
  • In October 2012, Redbox, a wholly owned subsidiary of Coinstar, Inc., and Warner Bros. Home Entertainment signed a multi–year agreement to bring Warner Bros.' Blu–ray Disc™ and DVD titles to Redbox® kiosks 28 days after their retail release dates.
  • In November 2012, TBS unveiled the TBS app for Windows 8 that enables users to get an overview of featured content, a schedule of TBS shows and personalized saved content.
  • In December 2012, Kaleidescape, Inc. signed a multi-year agreement with Warner Bros. Digital Distribution to offer films for purchase. Users can upgrade existing Warner Bros. titles in their Kaleidescape Digital libraries to UltraViolet and enjoy them across multiple devices .
  • In February 2013, HBO announced the HBO GO App is now compatible with Apple's AirPlay, enabling HBO subscribers to wirelessly stream programming from their iPhone, iPad and iPod touch to their HDTV using Apple TV.
  • In March 2013, The Digital Cinema Distribution Coalition (DCDC) announced that it has reached agreements with Lionsgate, Universal Pictures, The Walt Disney Company, Warner Bros. Entertainment Inc. and Paramount Pictures to provide each with theatrical digital delivery services across North America.
  • In May 2013, Turner Entertainment Networks announced that TNT and TBS would become the first national entertainment networks in the industry to stream on-air content live across multiple platforms 24/7, including through the networks' websites and a pair of newly created Watch TNT and Watch TBS apps.
  • In June 2013, Apple® announced that HBO GO is now available directly on Apple TV® joining the great lineup of programming offered to customers.