Chief Executive Officer, Time Inc.
Laura Lang is Chief Executive Officer of Time Inc., one of the largest branded media companies in the world.
Laura Lang was named Chief Executive Officer of Time Inc. in January 2012. With nearly 100 magazines worldwide, more than 45 branded websites, and over 80 mobile products, Time Inc. is one of the largest branded media companies in the world.
As the top magazine publisher in the U.S., Time Inc. engages 130 million consumers each month through its 21 category leading titles and wealth of digital media products. In total, Time Inc. accounts for more than 20 percent of all U.S. consumer magazine advertising revenues. Internationally, Time Inc. owns one of the largest publishers in the U.K., IPC Media, and the largest in Mexico -- Grupo Expansión (GEx).
Prior to joining Time Inc., Lang served as worldwide CEO of Digitas, the largest digital agency in the world with over 32 offices across 19 countries. In addition, she headed parent company Publicis Groupe's pure-play digital agencies, including: Denuo, Big Fuel, Razorfish and Phonevalley.
During her tenure as global CEO, Digitas achieved the two best years of new business growth in its history, expanded its global footprint with new offices in Australia, Brazil, India, Singapore and Sweden, became one of the leading buyers of digital media worldwide and was recognized on Advertising Age's A-List and as Agency of the Year by Adweek. Lang was also instrumental in the creation of the "New Front," a digital content showcase for advertisers similar to television UpFronts.
Over 20-plus years in the marketing communications industry, Lang has garnered experience in brand management, corporate strategy and strategic consulting. Prior to joining Digitas in 1999, she served as president of the Marketing Corporation of America, and led the consulting practice at Yankelovich Clancy Shulman. Lang also worked in strategic planning for Pfizer Pharmaceuticals, as well as product management at Bristol Myers and the Quaker Oats Company.
She serves on the Board of Directors of VF Corporation and the Breast Cancer Research Foundation (BCRF). She was recently named one of the 100 most powerful women in the world by Forbes Magazine.
A summa cum laude graduate of Tufts University, Lang holds an M.B.A. from the University of Pennsylvania Wharton School of Business.