Anything goes with Cartoon Network’s game-changing app
ATF / SINGAPORE – Cartoon Network has launched a TV network built exclusively for a phone or tablet. Cartoon Network Anything is an app that contains content created for portable mobile platforms, rapidly delivering entertainment in a unique and fun way – an innovation that’s never been seen before in Southeast Asia.
The app is free and available for download now on the App Store and Google Play for smartphones and tablets. Cartoon Network Anything is an ever-growing and ever-changing stream of content consisting of games, activities, super-fast trivia quizzes and interactive video games, all approximately 15 seconds in length. After a user finishes with one item, they simply swipe the screen to move on to the next. The perpetually-updated stream is delivered randomly, providing entertainment that feels both immediate and everlasting.
“Cartoon Network Anything is unlike anything we’ve ever designed,” said Mark Eyers, Chief Content Officer for Turner’s Kids Networks in Asia Pacific, including Cartoon Network. “The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of ‘what will come next?’. Basically, it hosts the best of Cartoon Network on your phone!!”
Hit franchises Adventure Time, We Bare Bears, Regular Show, The Amazing World of Gumball, Uncle Grandpa, Teen Titans Go! and Clarence all feature, but what makes the app so innovative is that everything is created exclusively for the app. Cartoon Network Anything will premiere Mighty Magiswords, an animated micro-series created specifically for this platform, along with a slew of new Asia Pacific-made short-form content such as Beat Monsters from Korea, Lamput from India, The Sketchy Show and Bill & Tony from Australia.
Cartoon Network’s recent research – New Generations 2015 – revealed that in smartphone households in Southeast Asia with children, 86% of kids use apps at least weekly. In fact, those aged 4-14 are accessing on average five apps every month. Cartoon Network Anything presents a huge opportunity for advertisers who are looking to achieve an unparalleled level of brand alignment in a digital arena.
Cartoon Network Anything is the next step in the network’s mobile expansion, with a platform-specific strategy that provides content unseen anywhere else in the marketplace. It will sit alongside the Cartoon Network Watch and Play, the hugely popular TV Everywhere app.
Google Play Store: https://play.google.com/store/apps/details?id=com.turnerapac.cnanything
App Store: https://itunes.apple.com/hk/app/cartoon-network-anything/id999282355?mt=8
About Cartoon Network
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Regular Show, The Amazing World of Gumball and Adventure Time and new comedy We Bare Bears. In 2016, the network welcomes back new series of popular franchises Ben 10 and The Powerpuff Girls. Cartoon Network is available in 31 countries throughout Asia Pacific and is currently seen in more than 85 million pay-TV homes. Cartoon Network also reaches millions more through its websites, games and apps, including Cartoon Network Watch and Play and Cartoon Network Anything.
About Turner Asia Pacific
Turner creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 59 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO in South Asia. Turner also manages distribution for HBO Defined and HBO Hits in India. Turner Broadcasting System Asia Pacific, Inc. is a wholly-owned subsidiary of Turner Broadcasting System, Inc., a Time Warner company.