Decisive Game 5 Generates 18.4 HH Rating in New York;
Highest-Rated Division Series Game Telecast on TBS Ever in the Market
TBS Garners its Highest-Rated & Most-Viewed NLDS Coverage of All Time;
Network Ties 2007 with Most-Viewed MLB Postseason Coverage to Date
Live Streaming Across Turner’s TV Everywhere Platforms for NLDS Up 160% Among Unique Visits;
Social Media Impressions for MLB Postseason Up More Than 413%
TBS’ exclusive presentation of last night’s decisive National League Division Series Game 5 between the New York Mets and Los Angeles Dodgers averaged 7.4 million total viewers and an 4.5 U.S. HH rating, increases of 21% and 15% over the comparable NLDS Game 5 telecast in 2013, to generate the second most-viewed NLDS game ever airing on the network. The telecast peaked with an average of 9.7 million total viewers and a 5.7 U.S. HH rating from 11:15-11:30 p.m. ET.
Locally, the Mets/Dodgers telecast delivered an 18.4 HH rating in New York, the highest rating ever for an LDS game on TBS in the market. It is also the highest rating in New York for a Mets game since the 2006 NLCS Game 7 against the St. Louis Cardinals. The game earned an 11.0 HH rating in Los Angeles, with the series averaging a 7.8 HH rating for a 24% increase over last year.
The 2015 NLDS on TBS – also featuring the Chicago Cubs vs. Cardinals – collectively averaged 5.4 million total viewers and a 3.3 U.S. HH rating to garner the network’s highest-rated and most-viewed NLDS coverage of all time. This year’s NLDS is up 52% in total viewers and 50% in U.S. HH rating over last year’s ALDS coverage airing on TBS and 50% among total viewers and 43% in U.S. HH rating when compared with NLDS telecasts airing on the network in 2013.
Overall, the MLB Postseason on TBS is averaging 5.7 million total viewers through 10 telecasts, up 47% over last year and tied with 2007 as the network’s most-viewed postseason coverage to date. The corresponding 3.5 U.S. HH rating this year is an increase of 46% vs. 2014. TBS is also garnering double-digit growth across all key demos including a 53% increase in People 18-49.
Additionally, Turner’s TV Everywhere platforms continue to generate significant increases including live streaming of the NLDS up 160% in unique visits, 74% in live streams and 46% in minutes consumed. Social media impressions for the MLB Postseason are up more than 413% collectively across Twitter and Facebook for Bleacher Report’s MLB social accounts when compared with the comparable coverage in 2014.
TBS’ exclusive coverage of the best-of-seven National League Championship Series (NLCS), presented by Exxon and Mobil, will begin Saturday, October 17, with the New York Mets hosting the Chicago Cubs at 8 p.m. Saturday’s coverage will begin at 7:30 p.m. with the MLB Postseason Pre-Game on TBS presented by Chrysler show, televised live on site throughout the NLCS.
Source: Nielsen Media Research, based on Live+SD Fast Nationals (10/12/2015 vs. 10/12/2014). Historical comparison ranking of all cable MLB game telecasts (Regular Season or Post Season) for dates: 10/07/11 – 10/07/15. DMA household ratings provided through Arianna. Online TVE Live Stream Starts, Users, Minutes by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Live Stream Starts, Users, Minutes based on Quarter Hour from Omniture.