Boomerang launches new digital experience in Asia Pacific

October 13, 2015

Turner’s second global flagship kids’ brand debuts app and websites

HONG KONG (October 13, 2015) – Tablet-wielding kids and families can plug into an unrivalled selection of animated fun with Boomerang’s new mobile app which officially launched today. Available throughout Southeast Asia and Australia, Boomerang Watch and Play is a free app with a twist – allowing users to simultaneously watch video from their favorite animated content and play games. With a simple rotation of the tablet, multi-taskers can also switch between the functions in full screen mode.

Complementing the app, Boomerang’s new-look websites also went online today with the creation of www.boomerang.asia for markets in Asia and www.boomerangtv.com.au for Australia. These sites will now be the official home for the channel’s games and video content and are fully responsive to mobile device viewing.

“Boomerang Watch and Play offers the latest generation of digital natives the chance to enjoy the very best kids’ franchises wherever they are and in a safe and flexible way,” comments Mark Eyers, Chief Content Officer, Kids Networks, at Turner International Asia Pacific. “Backed up by awesome-looking new websites, the app provides a second screen extension to enhance the traditional linear experience.”

Boomerang Watch and Play comes loaded with hundreds of clips, episodes and a stack of games. The network's most popular shows include The Tom and Jerry Show, The Garfield Show, Inspector Gadget and Mr. Bean: The Animated Series. Upcoming premieres include Be Cool Scooby-Doo! and the brand new series Wabbit – A Looney Tunes Production.

Free to download, Boomerang Watch and Play is currently available in English through the App Store for iPads, and through Google Play Store for Android-powered tablets. A smartphone version is currently in development.

The app is also built with an authentication function which, if Boomerang pay-TV platform partners choose to initiate, offers in addition, a live stream of the Boomerang channel and an expanded VOD selection. This functionality is the same as the hugely popular Cartoon Network Watch and Play app, which launched in late 2013 and has already been downloaded almost 650,000 times, accumulating more than 24 million video views in less than two years.

Download from the Google Play Store:

https://play.google.com/store/apps/details?id=com.cartoonnetwork.asia.boomerang

Download from the App Store:

https://itunes.apple.com/hk/app/boomerang-watch-and-play/id986230820?mt=8

About Boomerang
Boomerang provides light-hearted and fun moments, showcasing a mixture of internationally recognized comedy and fantasy series to more than 144 million households worldwide. Core programs includes Tom and Jerry, Mr. Bean, Scooby-Doo, The Garfield Show, My Little Pony and The Looney Tunes Show. A companion channel to Cartoon Network, Boomerang is a dynamic and quirky place where girls and boys can be inspired, laugh and play with the whole family. In Asia Pacific, Boomerang is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company. For more information, visit www.boomerang.asia.

About Turner Broadcasting System Asia Pacific
Turner Broadcasting System Asia Pacific, Inc. creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 55 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO in South Asia. Turner also manages distribution for HBO Defined and HBO Hits in India. Turner is a Time Warner company.