New York, NY – Lauren Hurvitz has been named Executive Vice President and Chief Communications and Corporate Marketing Officer for Turner Broadcasting System, Inc. (TBS, Inc.) by Chairman and CEO John Martin Jr., the company announced today.
As Turner’s Chief Communications & Corporate Marketing Officer, Hurvitz will be responsible for brand reputation across all platforms, internal and external strategic communications, media relations and publicity, and assuring that all our organization’s communications reflect Turner’s core values and advance its business strategy. She will directly oversee Global Communications as well as Corporate Marketing, and report to Martin.
“Lauren is a skilled global communications and marketing pro who has been on the front lines of the evolution of media throughout her career. She brings a deep experience that encompasses advertising, technology, digital, cable brands, and more,” Martin commented. “Her appointment further strengthens the leadership team at Turner as we build on the momentum across our portfolio of brands and invest in our company’s next generation of growth and development.”
Hurvitz comes to Turner from Starcom Mediavest Group, part of Publicis Groupe, where she has served as Global Chief Communications & Brand Marketing Officer since 2012. Prior to that, she was Head of Global Corporate Communications and Events at AOL. Before that, she was Executive Vice President of Global Corporate Communications & Public Affairs for MTV Networks. At MTV Networks, she managed all aspects of the networks' corporate communications, standards and practices and corporate philanthropy functions. Previously, she was Executive Vice President of Robinson Lerer & Montgomery, the strategic communications firm, specializing in crisis communications. She began her career in political campaign management, grassroots organizing and constituency building. She holds an MBA from Columbia University and an A.B. from Duke University.
“I’m so excited to be joining Turner at this exhilarating and complex moment in the media industry,” Hurvitz said. “I look forward to working with John, his incredible team and Turner’s employees to build on Turner’s storied history and strong market position and help drive its leading portfolio of media brands forward.”
About Turner Broadcasting System
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.