Burbank, CA – “The Real” kicked off its season two premiere week on Monday with Bobby Brown in his first exclusive interview since the death of his daughter, Bobbi Kristina. The broadcast earned a 1.1/4 among households among primary airings, improving the September ’14 time periods (0.8/3) by +38% in rating and +33% in share. Among the key W25-54 demo, yesterday’s debut earned a 1.0/7, maintaining the prior year debut rating and recruiting viewers, up +17% (+1 share) over its lead-in.
The series had a strong season opener in New York posting a 1.5/11 with W25-54, ranking number-one in the time period in that key demo and beating The View (1.4/10). “The Real” improved its year ago debut rating (0.9/6), up +67% rating and showed strong recruitment over its “Wendy Williams” lead-in yesterday, up +57% share (+4 share points)
In key FOX O&O primary airings, “The Real” posted a 1.2/8 with W25-54, improving +9% over the prior year debut episode (1.1/7). The series exhibits strong recruitment on FOX O&Os, up +14% (+1 share) over its lead-in (“Wendy Williams” is the lead-in program in 12 of the 15 key FOX O&O clearances).
Today’s (Tuesday) show features Sanaa Lathan, star of the #1 movie in the country, The Perfect Guy. On Wednesday, Hurricane Katrina hero Mike Maroney is reunited with the young girl he rescued, and Thursday’s show brings a young aspiring model face-to-face with her biggest idol. The week wraps up with Brooklyn Nine-Nine actor Terry Crews and the return of fan-favorite “Gab Bag.”