New York Garners Highest-Ever Local Ratings in Turner’s History Presenting NBA All-Star Events
Turner’s NBA All-Star Coverage Combines to Deliver Gross Reach of More Than 150 Million Fans & More Than 25 Million Video Views Through Social Media Platforms
Live Streaming Coverage Across Digital Screens Up Double Digits Throughout Weekend
Turner Sports’ extensive coverage of NBA All-Star 2015 from New York delivered the highest-rated and most-viewed sports programs of the week and significant audience growth across digital platforms. Turner Sports’ exclusive presentation of the 64th annual NBA All-Star Game from Madison Square Garden delivered an average of 7.2 million total viewers and a 4.3 U.S. HH rating, the top rated sports program of the week.
One day earlier, TNT’s presentation of State Farm All-Star Saturday Night generated an average of 6.1 million total viewers and a 3.4 U.S. HH rating to garner the second most-viewed sports program of the week (trailing only Sunday’s NBA All-Star Game).
In New York, the telecasts sparked record-setting audiences for NBA All-Star weekend. The NBA All-Star Game simulcast on TNT and TBS earned an 8.8 locally, the highest rating in New York throughout Turner’s history televising the event. State Farm All-Star Saturday Night netted a 7.2 local rating in NY, the highest on record for the event in the market.
Collectively, NBA All-Star Game and State Farm All-Star Saturday Night content published across Turner’s NBA on TNT and NBA TV accounts via Facebook and Twitter reached a gross audience of more than 150 million fans and followers and generated more than 25 million video views. Over the course of the weekend, NBA All-Star events airing across Turner networks were the most-discussed programming across all of television, according to Social Guide.
NBA All-Star content also propelled growth across live video streams, including Turner’s TVE platforms, with nearly a 90% increase for State Farm All-Star Saturday Night and more than 50% improvement for the NBA All-Star Game.
Source: Nielsen Media Research, Fast Nationals based on Live + Same Day data stream for television and Adobe Omniture Desktop and Bango Mobile for TVE live streaming for the dates of 02/14/2015 to 2/15/2015 compared to 02/15/2014 to 02/16/2014. Social source: Facebook Insights, Twitter Analytics.