Adult Swim Hits Milestone as Basic Cable’s #1 Network With Young Adults for 10th Consecutive Year

December 17, 2014

Network To End 2014 #1 in Total Day with Adults 18-24, 18-34 and 18-49;

#1 in Prime among Adults 18-24

Turner Broadcasting’s Adult Swim will hit a major milestone at the end of 2014, as it is on track to be basic cable’s #1 network with young adults in Total Day for the 10th consecutive year. Additionally, Adult Swim will rank as basic cable’s #1 network in Prime among adults 18-24.

The network known for its reach with millennials and being the home to unique and surprising comedies and original programming such as Rick and Morty, Childrens Hospital and Robot Chicken, cemented its #1 position in 2014, as it successfully expanded into primetime at 8 p.m. and introduced a new slate of originals, including the hits Black Jesus, Mike Tyson Mysteries, Mr. Pickles and the viral sensation, Too Many Cooks.

To date for 2014, Adult Swim has averaged the following delivery and ratings performance among its targeted demos, according to Nielsen Media Research:

  •        Persons 18-24 – 253,000 Average Delivery/ 0.9 Rating
  •        Persons 18-34 – 510,000 Average Delivery/ 0.8 Rating
  •        Persons 18-49 – 707,000 Average Delivery/ 0.6 Rating
  •        Men 18-24 – 151,000 Average Delivery/ 1.0 Rating
  •        Men 18-34 – 298,000 Average Delivery/ 0.9 Rating
  •        Men 18-49 – 409,000 Average Delivery/ 0.6 Rating

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering of original, acquired animated and live-action series for young adults.  Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network and is seen in 96 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.