Forever 21 Partners with Warner Bros. Consumer Products for a Limited Edition Collection Featuring Classic Animation

November 17, 2014

Forever 21 and Warner Bros. Consumer Products (WBCP) announced today the launch of an exclusive collection of limited-edition women’s, men's and children's apparel and accessories featuring classic Looney Tunes and Hanna-Barbera animated characters. The WB x Forever 21 collection was designed and curated by apparel maker Jerry Leigh, in partnership with WBCP, for Forever 21.

The 44-piece line includes sweaters, t-shirts, tank tops, cropped tops, socks and loungewear featuring Warner Bros.’ most memorable animated characters, including Looney Tunes favorites Bugs Bunny, Tweety, Daffy Duck, Marvin the Martian and Taz, as well as Hanna-Barbera classics such as Scooby Doo, The Flintstones, The Jetsons and more. The limited-edition collection will launch in stores globally and on Forever21.com beginning Friday, November 28.

“We’re excited to partner with Warner Bros. Consumer Products on this exclusive collection to bring their iconic characters to the wardrobes of fashionable enthusiasts around the globe,” said Linda Chang, Forever 21 VP of Merchandising. “This limited-edition line will allow our customers to discover on-trend merchandise with a nostalgic charm of cartoon legends.”

“Forever 21 is synonymous with fashion-forward looks and this exclusive remix of our most popular animated characters is the perfect fit with their trendsetting style,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.  “We’re thrilled to bring the timeless appeal of our iconic characters to their hip and stylish consumers around the world.”

To celebrate this exclusive partnership, Forever 21 and Warner Bros. Consumer Products will host a consumer event from 3 – 5 p.m. at the Forever 21 Times Square store on Saturday, November 22 in New York City. The event will feature live models wearing the exclusive collection, a photo booth, caricature artist, festive food and more. Every WB x Forever 21 purchase will receive a limited-edition shopper tote featuring favorite Warner Bros. animated characters, while supplies last.