Original Animated Series STEVEN UNIVERSE Premieres Monday Night
As Cartoon Network’s Most-Watched Series Premiere of 2013 among Kids/Boys 6-11
Also #1 in its Time Period Among All Kids/Boys; #1 Telecast of the Day on All Television
Among Targeted Boys 6-11 & 9-14
Coming on the heels of its success with the series premiere of Uncle Grandpa in September, Steven Universe, Cartoon Network’s newest original animated comedy series premiered Monday, November 4, as the network’s most-watched series premiere to date in 2013 among kids 6-11 and boys 6-11, according to preliminary data from Nielsen Media Research. The network’s latest addition to its top-rated Monday night line-up of original animated comedies also ranked #1 in its 8 p.m. time period among all kids 2-11, 6-11 & 9-14 and boys 2-11, 6-11 & 9-14, and as the #1 telecast of day on all television among targeted boys 6-11 & 9-14. From first-time series creator Rebecca Sugar (Adventure Time storyboard artist/writer), Steven Universe earned across-the-board ratings and delivery growth ranging between 7% and 23% vs. the same time period last year, as well as significant ratings/delivery gains over the previous four weeks’ average, ranging between 25% and 42%. Overall, Steven Universe attracted nearly 1.9 million viewers 2+, representing a 30% increase vs. the prior four weeks’ average.
Highlights of Steven Universe’s series premiere performance, compared to the same 2012 time period, include the following:
- Kids 2-11 delivery (1,030,000) increased by 10%, and ratings (2.6) by 8%
- Kids 6-11 delivery (869,000) increased by 23%, and ratings (3.7) also by 23%
- Kids 9-14 delivery (692,000) increased by 9%, and ratings (2.9) by 7%
- Boys 2-11 delivery (710,000) increased by 9%, and ratings (3.5) also by 9%
- Boys 6-11 delivery (621,000) increased by 23%, and ratings (5.1) by 21%
- Boy 9-14 delivery (502,000) increased by 13%, and ratings (4.1) by 14%
Steven Universe is about the misadventures of a boy named Steven, the ultimate "little brother" to a team of magical guardians of humanity—the Crystal Gems. Steven may not be as powerful as the Crystal Gems. Or as savvy. And he doesn’t have much control over his powers, which originate from the gem in his bellybutton. But that doesn't stop him from joining Garnet, Amethyst and Pearl on their magical adventures and somehow finding a way to save the day! Steven Universe is created by Emmy® and Annie Award-nominated writer and storyboard artist Rebecca Sugar. Ian Jones-Quartey (The Venture Bros., Adventure Time) serves as supervising director.
Cartoon Network’s Monday Night line-up (7-9 p.m.) of Emmy award-winning original animated comedies regularly ranks #1 among all television networks for delivery of targeted boys 2-11, 6-11 & 9-14.
Cartoon Network (CartoonNetwork.com) is consistently the #1 U.S. television network in prime among boys 6-11. Currently seen in 99 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.