IPC Media today unveils highlights from the latest round of ABC figures for its brands reporting in the period January to June 2013.
Charlie Meredith, managing director, IPC Advertising says: “IPC continues to see great success in delivering our famous brands across multiple platforms, providing fantastic content focused on consumers’ passionate interests, when, where and how they want it.
“In print, whether consumers are investing in their homes or moving house, they consistently turn to IPC Southbank’s home interest portfolio for inspiration, driving growth at both the value and premium end of the market for our titles. The women’s weekly titles also enjoyed a buoyant period, and those sport and lifestyle titles reporting an ABC this period also performed well.
“This period’s ABC results see a positive performance from IPC’s digital editions, with 27 brands publishing digital magazine certificates this period. IPC has 70 brands publishing regular frequency digital editions as well as over 20 one-shots and specials, which continue to grow in popularity with consumers in the UK and overseas.”
IPC’s ABC results include:
In the women’s weekly market, IPC Connect’s Woman, Woman’s Own and Women’s Weekly all posted strong ABC results and outperformed their respective markets year-on-year.
Woman’s Own’s was the best performing title in the women’s lifestyle market, taking the brand into second place in this sector with an ABC of 220,568, following a successful refresh late last year and on-going editorial development.
Woman retained its market leading position in the sector with an ABC of 255,685, extending its lead over its competitors for the fourth consecutive period with the biggest margin in the market since the January to June 2006 ABC period. Woman continues to stay in tune with its core audience of 40-plus women, offering a smart, stylish read reflecting their busy, modern lives.
Posting an ABC of 317,220, Woman’s Weekly’s market beating year-on-year performance in the mature end of the women’s weekly sector saw its share of sales increase to 47%. The brand continues to expand with the launch of two books later in the year and its second show – Woman’s Weekly Live – in the autumn.
IPC Southbank continues to be the clear market leader in the home interest sector with share of market of over 47%. Its eight-strong portfolio, including online homes portal housetohome.co.uk, caters to every interiors enthusiast, from country to urban, modern to traditional and budget to upmarket.
Ideal Home retains its number one spot as the UK’s biggest homes magazine and reports substantial growth, up 4.0% on the period and 2.5% on the year to deliver an ABC of 198,075.
Style at Home has cemented its position in the value end of the market, and reports one of the biggest ABC increases in the whole magazine sector, up 9.1% on the period and an outstanding 19.9% on the year to deliver an ABC of 95,916.
Livingetc posts growth on the period of 3.7% taking its ABC to 94,823 and retains its position as the biggest-selling modern homes magazine. The title continues to meet the needs of its affluent, design-savvy readers.
In the TV sector, amidst much upheaval in the value end of the market, What’s on TV posts an ABC of 1,083,198, with its strong brand and quality editorial attracting loyal consumers despite heavy price discounting from competitors. The title continues to deliver significant sales value to retailers and in the value sector is the number one title in terms of sales value, delivering £3.9m more revenue that its nearest competitor, which saw value decline by 15.3%. In the soap sector, Soaplife enjoyed a 2.3% total period-on-period growth. With an ABC of 75,533, the title is the leading title in the fortnightly soap market.
This ABC period sees Golf Monthly significantly increase its market share with a strong combined print and digital ABC of 55,778. The Inspire monthly also delivers a market-leading retail sales value for retailers within this period. Multiplatform publishing continues to deliver ever increasing value for advertisers with sales of digital editions increasing this period by over 60%.
Amateur Gardening remains market leader in the weekly gardening sector, with an ABC of 36,274. With strong period-on-period growth of both newsstand sales and total sales, up 14.6% and 9.9% respectively, Amateur Gardening also continues to deliver more retail sales value for retailers than any other weekly gardening magazine.
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About IPC Media
IPC Media is one of the leading consumer magazine publishers in the UK. Its three publishing divisions are: IPC Connect, IPC Southbank and IPC Inspire. IPC is wholly owned by Time Warner, one of the world's largest media groups.
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