NBA Digital Delivers Record-Setting NBA Finals Across Multimedia Platforms

June 25, 2013

Largest Audience Ever for NBA TV’s Pre- & Post-Game Coverage
NBA.com & NBA Mobile Net All-Time Records for Traffic & Video Streams

NBA Digital, jointly managed by the NBA and Turner Sports, generated all-time cross-platform consumption records during the 2013 NBA Finals – won by the Miami Heat over the San Antonio Spurs in seven games – including its largest audience ever for pre- and post-game coverage on NBA TV and record-setting traffic and video streams across NBA.com and NBA Mobile.

NBA TV’s NBA GameTime pre- and post-game coverage during The Finals was up 28% among total viewers compared with last year. This year’s average of 186,000 total viewers for pre- and post-game coverage was a new record for the network.

NBA.com garnered more than 646 million page views during this year’s Finals, up 57% vs. last year. The site also accumulated more than 434 million video streams, up 120% when compared with the 2012 Finals.

NBA Mobile experienced all-time records among page views and video streams. This year’s NBA Finals registered more than 138 million page views, domestically, up 91% vs. 2012. NBA Mobile also saw a total of 4.5 million video streams during the 2013 NBA Finals, up 126% over last year. Additionally, downloads for the league’s signature NBA Game Time app were up 111% compared with the 2012 NBA Finals.

NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

Visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR. Follow NBA TV on Twitter at @NBATV.

Source: Nielsen Media Research. Based on Live + Same Day data. NBA Finals coverage: 2013 (6/6/13-6/20/13) vs. 2012 (6/12/12-6/21/12. Includes premieres only. NBA.com information per Omniture. NBA Mobile data via Bango, iTunes Connect and Google Play.