2013 NCAA Tournament Delivers Record–Setting Video Consumption Across All Digital Platforms

April 10, 2013

49 Million Live Video Streams & 14 Million Hours of Live Video Watched During This Year's Tournament, Up 168% & 207% vs. 2012

NCAA March Madness Live, managed by Turner Sports, generated record-setting video streams and engagement across all digital platforms for the 2013 NCAA Division I Men's Basketball Championship. Across online and mobile (tablets and smart phones) platforms, NCAA March Madness Live garnered 49 million live video streams, up 168% vs. 2012, and more than 14 million hours of live video consumed – both all-time records.

In partnership between the NCAA, Turner Sports and CBS Sports, NCAA March Madness Live was launched from www.ncaa.com/marchmadness, www.cbssports.com and www.bleacherreport.com, and was available via the App Store and Google Play.

The NCAA March Madness Live app has ranked No. 1 as the top sports app in the App Store and Google Play during the tournament. It was also the No. 1 free app across all categories in the App Store.

Highlights throughout the tournament include:

Live Video Streams

  • Across all digital platforms, NCAA March Madness Live generated a record-setting 49 million live video streams throughout the NCAA Division I Men's Basketball Championship, up 168% compared with 2012. NCAA March Madness Live registered 18.3 million live video streams for the entire tournament last year.
  • The 2013 NCAA Tournament recorded more than 14 million hours of live video streaming, which represented a 207% increase from 2012.
  • Across broadband, 5.8 million unique visitors watched live video, an increase of 170% versus the entire 2012 tournament (2.1 million). The mobile app had 3.4 million unique visitors watch live video, up 109% over the entire tournament last year (1.6 million).
  • Throughout the tournament, 105 minutes of live video was consumed per user on broadband – an increase of 8% compared with the entire 2012 tournament – and 70 minutes of video was viewed per user on mobile (tablets and smartphones), an increase of 66% vs. the complete tournament last year.

Mobile Usage Growth

  • Mobile (tablets and smartphones) platforms experienced significant growth in live viewing minutes when compared with last year's tournament. Mobile phone viewing minutes were up 309% over 2012 and tablet consumption was up 194%.
  • Over the first two weeks of the tournament, mobile's share of live video consumption grew from a 49% average on Thursdays and Fridays to a 61% average on Saturdays and Sundays.
  • Through the first two weeks, mobile's share of live viewing minutes accounted for 26% of viewing minutes on Thursdays and Fridays compared to an average of 31% on Saturdays and Sundays.

Most Popular Games
The most watched games across digital platforms during the 2013 NCAA Tournament, based on live video streams:

  • Valparaiso vs. Michigan State – 1,844,000
  • Bucknell vs. Butler – 1,784,000
  • Mississippi vs. Wisconsin – 1,778,000
  • Michigan vs. Louisville – 1,620,000
  • Albany vs. Duke – 1,488,000

Social Media

  • The 2013 NCAA Tournament generated 16.3 million comments across social media outlets, an increase of 112% over last year.
  • The National Championship netted more than 3.5 million comments, up 144% over 2012, to become the most-discussed show on TV from March 19 through April 8.
  • Additionally, the Final Four semifinal games on Saturday, April 6, garnered 1.4 million comments, up +16% over 2012.

Source: Adobe Site Catalyst (Broadband), Conviva (Mobile), TTD-3/19-3/31; Bluefin Labs, Signals. 11/1/12-4/8/13. Includes Twitter and Facebook mentions.

About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television lineup includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes Bleacher Report, NCAA.com and March Madness Live, and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG Electronics USA, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

NCAA, March Madness, Final Four and Final Four Friday are trademarks of the National Collegiate Athletic Association.

About CBS Sports
CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including the NFL's American Football Conference; THE NFL TODAY; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters(r) and PGA Championship; college football, including the SEC ON CBS; the U.S. Open Tennis Championships; CBS SPORTS SPECTACULAR, including track & field, auto racing and gymnastics. In addition, the division directs CBS Sports Network, a 24-hour national cable network; produces INSIDE THE NFL for SHOWTIME; and partners with CBSSports.com in creating a recognized leader among sports Internet destinations.

Visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR.

Media contacts:

Nate Smeltz
Turner Sports
(404) 827-4786
nate.smeltz@turner.com

Tareia Williams
Turner Sports
(404) 575-9710
tareia.williams@turner.com

Jen Sabatelle
CBS
(212) 975-4120
jsabatelle@cbs.com

Gail Dent
NCAA
(317) 917-6117
gdent@ncaa.org