February 27, 2012
CONAN Takes Late Night into the Future With New Synchronized Tablet App, Presented by AT&T
TBS's popular series CONAN, hosted by Conan O'Brien, has taken a giant leap into the future with the rand-new Team Coco tablet app. Presented by launch sponsor AT&T, the app uses Automatic Content Recognition (ACR) technology to provide CONAN's hyper-connected fans with exclusive, synchronized content delivered in real-time while they watch the show. The Team Coco tablet app is available on both the iOS and Android platforms and can be downloaded free from the iTunes and Android app stores.
"CONAN draws the youngest and most digitally connected audience in late night, so it makes perfect sense that Team Coco is the first in late-night television to create a synchronized app for fans," said Dennis Adamovich, senior vice president of brand and digital activation for TBS, TNT and Turner Classic Movies (TCM). "With this new app, Team Coco is transforming CO-NAN into an immersive, interactive experience that can be enjoyed whenever you want."
"We're really excited to bring this tablet experience to viewers it's truly the only CONAN app you'll ever need," said John A. Wooden, GM & executive producer of Team Coco Digital. "The 'sync' feature not only provides tablet-exclusive content, but also makes dual-screen viewing of CONAN a compelling social experience allowing viewers to interact with one another within the app. The tablet app also includes all the video clips, photos and web-exclusive content that make TeamCoco.com so popular."
Each episode of CONAN will feature up to 25 different pieces of bonus content delivered through the Team Coco app and synchronized with elements within the show. To date, the app's wide-ranging content includes the following:
- Video Clips
- Live Billboard Comments
- Photos and Slide Shows
- Background Info on Guests
- Polls and Quizzes
- Factoids and Trivia
- Memorable Quotes
- Facebook and Twitter Feeds
The following is a link to an embeddable video tutorial of the Team Coco app: http://teamcoco.com/video/team-coco-tablet-sync-app
As the launch sponsor for the Team Coco app, AT&T receives significant branded presence on air through in-show integrations and custom spots, as well as brand integration throughout the app, including synched messaging tied to the in-show integrations and AT&T commercials. Offering enhanced viewing within a branded experience, AT&T's three-month exclusive sponsor-ship also extends across the Turner Digital network of sites and Team Coco social media sites with branded media. An integrated team from MEC helped create and manage the program on behalf of AT&T.
Since premiering in November 2010, CONAN has been a hit with digitally connected viewers, with the show's success extending well beyond its TBS telecasts to include widespread DVR, online and mobile viewing, as well as extensive online interaction. A true powerhouse when it comes to online activity and engagement, Conan O'Brien has amassed 5,049,000 followers on Twitter, more than any other late-night host. Furthermore, video clips from CONAN presented through TeamCoco.com, viral players and YouTube attracted more than 83 million video views in 2011. And the Team Coco Facebook page has drawn more than 1.8 million fans, nearly doubling the page's January 2011 figures.
Produced by Conaco LLC, the Emmy® nominated CONAN airs Monday-Thursday at 11 p.m. (ET/PT) on TBS. Jeff Ross serves as executive producer of CONAN. The show originates from Stage 15 at Warner Bros. Studios.
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates AT&T operating companies are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known fo r their leadership in local search and advertising.
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TBS, a division of Turner Broadcasting System, Inc., is television's top-rated comedy network and is available in 100 million households. It serves as home to the Emmy®-nominated late-night series CONAN, starring Conan O'Brien; and original primetime comedy series like upcoming Men at Work, Sullivan & Son and Wedding Band. TBS also features an outstanding slate of contemporary comedies, such as The Big Bang Theory, Family Guy and The Office, as well as blockbuster movies and championship sports. In addition, TBS produces special live comedy events, including the star-studded comedy festival held each year in Chicago.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
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