Adult Swim Performance Earns Cartoon Network Its First-Ever #3 Ranking in Total Day Delivery of Adults 18-34
CartoonNetwork.com Posts New July Record-8.4 Million Unique Visitors-Thanks to Samurai Jack: Code of the Samurai Total Immersion Event
Cartoon Network #1 in Ad-Supported Cable Prime Time Delivery of Kids 6-11, 2-11 for Eight Consecutive Weeks
Since its impressive July 19 premiere, Cartoon Network's newest original series, Teen Titans (Saturday, 9 p.m.), added a third week to its current streak of delivery and ratings gains across all target audience demos, according to Nielsen Media Research. The high-octane action-comedy program once again earned double-digit delivery and ratings gains among kids 6-11 and 2-11. Highlights of the animated series' performance vs. the same time period last year include the following:
* Kids 6-11 delivery (753,000) increased by 76% and ratings (3.1) by 82%.
* Boys 6-11 delivery (613,000) improved by 87% and ratings (4.9) by 88%.
* Girls 6-11 delivery (141,000) expanded by 38% and ratings (1.2) by 50%.
* Kids 2-11 delivery (994,000) grew by 17% and ratings (2.5) by 19%.
* Boys 2-11 delivery (746,000) rose by 22% and ratings (3.6) by 24%.
Thanks primarily to Adult Swim, Cartoon Network also earned its first-ever #3 ranking for total day delivery of adults 18-34 (250,000). The three-hour late-night franchise (Sunday-Thursday, 11 p.m.-2 a.m.) scored the #1 ranking in its time period on all cable with adults 18-24 and men 18-24. Versus the same time period last year, the block delivered 289,000 adults 18-34 (up 39%) and a 0.4 rating (up 33%). The franchise also charted 170,000 adults 18-24 (up 45%) and a 0.6 rating (up 20%). Similarly, men 18-34 delivery (211,000) rose by 48% and ratings (0.7) by 40%, while men 18-24 delivery (131,000) increased 38% and ratings (1.0) by 25%.
CartoonNetwork.com, one of the internet's most-popular entertainment Web sites for kids, posted a record 8.4 million unique visitors this July. The success was due largely to one of the network's signature "Total Immersion Cartoon" events, Samurai Jack: Code of the Samurai (Monday-Thursday, July 28-31), which logged 3.75 million page views last week.
Cartoon Network also extended its prime time winning streak to eight consecutive weeks by ranking #1 in kids 6-11 delivery (635,000) and kids 2-11 delivery (1,061,000) among all ad-supported cable.
Cartoon Network, currently seen in 83 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment.
RATING PERIOD: 7/28/03-8/03/03
SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research.Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 106,700,000 homes.
Laurie Goldberg (Atlanta)
Laurie.Goldberg@Turner.com (404) 885-4205
Joe Swaney (Atlanta)
Joe.Swaney@Turner.com (404) 885-0657
Steve Rice (New York)
Steve.Rice@Turner.com (212) 714-6985