America Online and AdForce Announce Alliance

August 10, 1998

Dulles, VA and Cupertino, CA, August 10, 1998 - America Online, Inc. [NYSE:AOL], the world's leader in branded interactive services and content, and AdForce, Inc., a leading provider of advertising management technology, today announced that they have entered into a relationship that will provide AOL's Interactive Marketing group with the exclusive right to be the advertising sales force for Websites that choose to contract with AdForce to sell their advertising inventory, and give AOL a worldwide license to AdForce(tm), AdForce, Inc.'s ad management service. In addition, AOL has also made a minority investment in AdForce, Inc. Under the agreement, AOL gains the ability to add AdForce's products to its cutting-edge ad management tools to further increase the support and services for the growing number of advertisers across all of AOL's brands, including AOL.COM, AOL NetFind, CompuServe and Digital City. "As we add new products and brands, we continue to look for new technologies to support our rapid growth," said Myer Berlow, AOL's Senior Vice President for Interactive Marketing. "We're pleased to have reached this agreement with AdForce to add their technology to our arsenal of cutting-edge ad management systems." Berlow continued, "Moving forward, having the right to be the advertising sales force for Websites that contract with AdForce to sell their inventory will also allow us to further leverage the strengths of AOL's Interactive Marketing organization." Chuck Berger, Chairman and CEO of AdForce, said: "We are delighted to establish this partnership with AOL, the world leader in online advertising and interactive marketing. AdForce technology was engineered to handle the needs of the largest online companies, enhancing their ability to manage their ad inventory and offer advertisers the most advanced features available in the industry." AOL's Interactive Marketing division has built major strategic advertising and electronic commerce partnerships across the company's multiple brands. AOL is the undisputed leader in interactive marketing, supported by one of the largest new media advertising sales forces in the world with offices in 10 U.S. cities. AOL Interactive Marketing provides full services to its current advertising and marketing partner roster of more than 400 companies and brands, including seven of the nation's top 10 advertisers. For more information, visit the media space sites on AOL (Keyword: Media Space) or on the Web (

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