AOL Joins the Fight Against Breast and Ovarian Cancer as a Gold Sponsor of the Revlon Run/Walk in LA

May 5, 1998

Revlon Run/Walk Spokeswoman Karen Duffy to Participate in AOL Live Chat and Interactive Webcast Dulles, VA, May 4, 1998 -- AOL today announced their participation as a Gold Sponsor in the Fifth Annual Revlon Run/Walk for Women, on Saturday, May 9 at the Los Angeles Memorial Coliseum. In addition, AOL's Electra, a dynamic destination for women online, announced the launch of a "Living Memorial" where AOL members and Internet users can post their thoughts, dedications and memorials for women in their lives who have died from breast and/or ovariancancer or who are survivors. Beginning today, online visitors are encouraged to post memories of their loved ones, or support their friends, sisters, wives or mothers who are currently dealing with breast and/or ovarian cancer. The living memorial can be found at AOL Keyword: electra, and on the Web at www.electra.com. On May 9, participants in the 5K Run/Walk will be invited to stop by the AOL booth to add their reflections to the "Living Memorial." As a Gold Sponsor of the event, AOL will host a booth at the Women's Health Expo, and have a presence at both the start and finish of the run/walk. "Our 'Living Memorial,' which resides within Electra's Mind & Body feature, is an example of how the online community we've created is dedicated to the noble cause of supporting women through all of life's experiences," said Joy Every, Director of Programming for Electra. "We're thrilled to be able to provide the platform where these women can band together to share their feelings, experiences and advice, in addition to stressing the importance of breast cancer awareness." Currently there are 2.6 million women living with breast cancer in the U.S., only 1.6 million of which have been diagnosed. Electra's "Living Memorial" serves many purposes -- in addition to providing women with an outlet to share stories of their loved ones who have or have died from cancer, the goal is also to raise awareness about the importance of early detection of cancer. There is also a link to the Revlon Run/Walk site (www.revlonrunwalk.com) where people can register online to join in the quest to cure breast and ovarian cancer. In order to gain additional support for the race and the memorials, AOL's Entertainment Asylum is hosting a live chat with Revlon spokeswoman Karen Duffy on May 8th at 10 pm ET in AOL Live (Keyword: live) and an interactive webcast (www.asylum.com/si). Additionally, at 12 noon on May 9th, AOL's Electra will be hosting a "Virtual Walk" at Keyword: electra. For those who are unable to participate in the race in LA, they'll be able to join in the celebration during this live chat, where topics will include awareness and information pertaining to breast and ovarian cancer, links to support groups, trivia, race updates and more. Electra's usage has increased 50% since its launch in December. Electra provides a full range of resources relevant to today's active women and is divided into six main content categories: Career, Money, Mind & Body, Relationships, Style and Time-off. Each area features rich, women-centric content and interaction, including daily advice from celebrities and experts, a number of practical resources ranging from nutrition guides and style tips to career mentoring and financial calculators, and a collection of top Associated Press news stories.

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