CNN to Produce International News for the First Time in Portuguese with Launch of CNNemPortugues.com

April 22, 1998

CNN Interactive launched today the CNN News Group's eighth Web site, CNNemPortugues.com, marking the first time the world's news leader has produced news content in Portuguese. IBM has been named as the site's charter sponsor. The CNN Web sites generate more traffic and attract more unduplicated Internet users than any other company's general news and information Web sites.

CNNemPortugues.com will deliver free to users breaking news, information and event coverage in Portuguese, using headlines linked to brief summaries with multimedia elements. The site will leverage CNN's worldwide newsgathering organization, which includes more than 3,500 journalists, 32 bureaus worldwide and a network of more than 700 broadcast affiliates worldwide.The site's home page will concentrate on the world's top breaking stories, allowing users to navigate to other sections dedicated to news from Latin America, the United States and the rest of the world. This site will offer sports news and four-day weather forecasts for close to 2,200 world cities. A Specials section will focus on some of the world's key news events, offering background and in-depth information. In addition, the site will cover worldwide business and financial news with near real-time figures for the Dow Jones Industrial Average, the NASDAQ index and the 30-year Treasury bond, as well as stock quotes from the New York Stock Exchange. Also included will be up-to-date information from Latin American and other global stock exchanges."People around the world have come to rely on CNN for the world's most comprehensive global news coverage and we are excited that speakers of Portuguese will be able to receive CNN news for the first time in their own language," said Mark Bernstein, vice president and general manager, CNN Interactive. "There has been an explosive growth of the Internet in Brazil, and we look forward to expanding CNNemPortugues.com as the Internet market continues to expand there."

"The launch of CNNemPortugues.com represents an important step in Turner's commitment to the Brazilian market," said William Barry, vice president of business development, Turner Broadcasting System Latin America, Inc. "The site will provide reliable Portuguese-language news and information to one of the most important countries in the region."With the unmatched strength of the CNN news brand, the launch of CNNemPortugues.com offers online advertisers the ideal vehicle to reach Portuguese-speaking consumers," said Richy Glassberg, senior vice president and general manager of Turner Interactive. "The other CNN Web sites have already attracted Brazilian online advertisers, and we look forward to growing our advertiser base in this region."

The CNN Web sites generate more traffic and attract more unduplicated Internet users than any other company's general news and information Web sites. The CNN Web sites averaged more than 70 million page impressions per week for March 1998. The CNN Web sites include: CNN.com; CNNfn.com, a unit of CNN Financial News; CNNSI.com, a joint sports site with Sports Illustrated; AllPolitics.com, a U.S. political news site produced in conjunction with TIME magazine; CNN Custom News, a personalized news service operated with Oracle technology; CNNenEspanol.com, a Spanish-language site; Svenska CNN, a Swedish-language news site produced with Telia; and now CNNemPortugues.com.

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