CNN Interactive Frequented by Three Times More Users

April 22, 1998

than Competitors In a recent PC Magazine Online poll, CNN Interactive was overwhelmingly chosen by 60 percent of the respondents as their most frequently visited online news source, as cited in the April 21, 1998 edition of PC Magazine. The site's popularity was more than three times greater than that of MSNBC.com and ABCNEWS.com, which each received 18 percent of the vote.The PC Magazine report substantiates traffic figures and third party measurement systems that consistently confirm CNN's position as the leading provider of news and information on the Internet. This year the CNN Web sites had already served more than one billion page impressions by mid-April. In 1997, the CNN Web sites reached the one-billion mark after more than eight months. According to March 1998 data from Media Metrix, the PC Meter Company, the CNN Web sites at home had a reach of 6.3 percent, compared to 4.8 percent for MSNBC.com and 3.3 percent for USATODAY.com. According to the Winter/Spring 1998 @plan survey, the CNN Web sites attracted approximately 10.5 million unduplicated users each month.The CNN Web sites generate more traffic and attract more unduplicated Internet users than any other company's general news and information Web sites. The CNN Web sites averaged more than 70 million page impressions per week for March 1998. The CNN Web sites include: CNN.com; CNNfn.com, a unit of CNN Financial News; CNNSI.com, a joint sports site with Sports Illustrated; and AllPolitics.com, a U.S. political news site produced in conjunction with TIME magazine.

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