Announce Co-Production Deal
CNN en Español and one of Mexico's most prominent dailies, Reforma, announced today a ground-breaking partnership to produce a weekly business news program to air on CNN en Español. The half-hour program, CNN/REFORMA PRESENTA NEGOCIOS MEXICO (NEGOCIOS MEXICO), will present an overview of the country's current corporate, economic and financial news, as well as a unique and in-depth look at the most important issues facing Mexico's business community. NEGOCIOS MEXICO will air exclusively in Mexico and is scheduled to launch on CNN en Español in June 1998.
"This venture represents an exciting new direction for the network-to air programming targeted to a specific market in Latin America," said Rolando H. Santos, president of CNN en Español. "We envision the project opening the door to future customized programming within the region and extending our commitment and success in providing Latin Americans with relevant, timely, accessible and objective news."
Reforma journalists will produce NEGOCIOS MEXICO at studios in Monterrey, Mexico. The Mexico-based staff is undergoing intensive training, including time in CNN en Español's Atlanta facilities. The Atlanta training entails becoming familiar with the network's production style and worldwide CNN resources available to the new project. NEGOCIOS MEXICO will be anchored by experienced and proven journalists in Mexico's business landscape.
"We are delighted to be partnering with CNN en Español" said Jorge A. Melendez, director of new media for Reforma. "This is an important strategic step in our group's expansion into the domain of television programming, and we'll be working with and learning from the best in the business."Jon Petrovich, president of Turner Broadcasting System Latin America, Inc., added, "Our partnership with Reforma enables us to provide our Mexican audience with a high-quality business news program produced by some of the most respected business journalists in Mexico, encompassing all the professional standards associated with the CNN and Reforma brands. It's a resounding win-win for both companies."
CNN en Español, CNN's first independently produced 24-hour network in a language other than English, is currently seen in almost six million cable and DTH households throughout Latin America, as well as a growing audience in the United States. The network follows a varied format of half-hour newscasts alternating with half-hour information programs on such topics as business, health, sports, fashion, entertainment and the environment.
Reforma is one of the leading daily newspapers in Mexico City, with the largest subscriber base and paid circulation of the major papers in the country's capital. Reforma is part of a media group that includes five other newspapers in various cities, including El Norte, the largest in Monterrey, and InfoSel Financiero, the leading real-time service for Mexican financial information, with over 4,000 subscribers in 30 cities in Mexico and 10 internationally. The media group has over 900 reporters, correspondents, analysts and editors in Mexico and internationally.