Demand for Classic Movies at All Time High as TCM Boosts Subscriber Count Nearly 50 Percent in Past Year

April 14, 1998

America still loves Bogie, Bacall, Cagney, Mitchum, Crawford, Garland and more, as witnessed by the accelerated growth of cable's Turner Classic Movies (TCM).Turner Classic Movies, which celebrates its fourth birthday today, April 14, has enjoyed a 46 percent increase in subscribers over the past year. TCM has added more than seven million subscribers since April '97 and has gained two million subscribers in the last three months alone, springboarding TCM's subscriber count to 22 million.TCM's incomparable line-up includes the most beloved movies of all time, including GONE WITH THE WIND (1939), CASABLANCA (1942), CITIZEN KANE (1941), THE PHILADELPHIA STORY (1940), SINGIN' IN THE RAIN (1952), AN AMERICAN IN PARIS (1951) and ANNIE HALL (1977). TCM is the home of screen legends such as Humphrey Bogart, Lauren Bacall, James Cagney, Robert Mitchum, Joan Crawford, Judy Garland, Esther Williams, Mickey Rooney, Lana Turner and many more."Our intensive marketing efforts, coupled with our access to the world's largest and most comprehensive film library have sparked awareness in consumers, thus driving demand," said senior vice president and general manager, Tom Karsch. "The fact that TCM is consistently one of the most-requested networks by consumers speaks volumes for people's on-going love of classic movies and enduring stars."Turner Classic Movies, currently seen in 22 million homes, is a 24-hour cable network from Turner Broadcasting System, Inc. that presents the greatest motion pictures of all time from the largest film library in the world, the combined Time Warner and Turner film libraries, from the 1920s through the 1980s, commercial-free and without interruption. For more information, please visit the TCM website (http://TCM.turner.com).

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