Turner Network Television's (TNT) contemporary motion picture line-up and the TNT premiere of Dumb and Dumber helped the network take the number-one spot in the delivery of adults 18 - 49 and 25 - 54 in both prime and total day for the week of March 30 - April 5. Among other Turner Broadcasting System, Inc. highlights, Cartoon Network posted delivery gains that doubled its distribution gains; CNN's coverage of the Paula Jones case dismissal doubled the time period; and the Atlanta Braves returned to TBS Superstation and increased the delivery of key adult demographics.
TNT's back-to-back debut showings of Dumb and Dumber (Sunday, March 29) delivered 2.2 and 1.8 million adults 18-49, respectively. The blockbuster comedy, still being seen in its exclusive broadcast network window, scored a 3.6 rating in its 8 p.m. (ET) TNT debut and an impressive 3.0 rating in its 10:30 p.m. encore. The movie already owns the record as the highest-rated theatrical motion picture in basic cable history. TBS Superstation's broadcast network window premiere of the film in September 1997 scored a 6.4 rating.
In a deal announced yesterday, TNT and TBS Superstation acquired 17 more major motion pictures in the broadcast network window. As Good As It Gets, L.A. Confidential, Wag The Dog, The Wedding Singer, U.S. Marshals and others join The English Patient, Fargo, Shine, The Game, Contact, Michael and Austin Powers: International Man of Mystery in the group of more than 80 announced broadcast network window titles held by the two networks. The next major broadcast network premiere is set for May 17 at 8 p.m., when TBS Superstation debuts Mortal Kombat.
Cartoon Network continues to be one basic cable's fastest-growing, most-watched networks, with delivery gains significantly outpacing distribution increases. Cartoon Network has enjoyed an increase in distribution of 20 percent since April 1997, while racking up gains of 41 percent in total day HH delivery, 47 percent in kids 2 - 11 and 41 percent in delivery of kids 6 - 11 (vs. the same week a year ago.) In prime time, Cartoon posted gains of 22 percent in HH delivery.
CNN's coverage of the Paula Jones case dismissal (Wednesday, 4/1/98 4 p.m. - 7 p.m.) averaged a 1.1 rating/824,000 HH, doubling CNN's time period average (vs. same week last year.) CNN peaked between 4:30 - 5 p.m. (ET), averaging 1.1 million households, more than 150 percent higher than the time period average. Later that evening Larry King Live posted a 2.7 rating /2 million HH, 167 percent above the show's year-to-date delivery.
The Atlanta Braves kicked off the 1998 regular season on TBS Superstation last week. Through five games, the Braves games have raised delivery of adults 18-49 13 percent and adults 25-54 15 percent vs. their 1997 season average on the Superstation.
Turner Broadcasting System, Inc., a subsidiary of Time Warner Inc., is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
Source: TBS Inc. Research from Nielsen Media Research