America Online to Be Presenting Sponsor of Hootie and the Blowfish's 'Monday After The Masters' Golf Tournament

March 16, 1998

N2K's Music Boulevard Donates Profits From All Hootie & The Blowfish CD Sales to Golf Charity Dulles, VA, March 16, 1998 - America Online, the world's leading Internet online service, announced today its role as presenting sponsor for the 4th Annual Hootie & The Blowfish "Monday After The Masters" Golf Tournament, an event that raises money for The National Minority Junior Golf Association and the South Carolina Junior Golf Association and its Junior Golf Land Project. Featuring more than 30 golf teams consisting of a PGA Tour professional, a celebrity from the sports or entertainment field, and three other players, the tournament will receive national exposure through its broadcast on ESPN and ESPN2 and its affiliation with America Online. Golf professional and Masters champion Tiger Woods is one of the many celebrities committed to play in the event. This year, The "Monday After The Masters" will be held on Monday, April 13, 1998 in Columbia, South Carolina. As presenting sponsor, America Online recently launched an online area that will enable AOL members nationwide to "virtually" participate in the tournament through celebrity chat events on and leading up to the day of the event as well contests and electronic message boards. The online area (available on AOL at keyword: HootieGolf) will also feature information about how AOL members, for the first time in the tournament's history, can participate in a live online auction the day of the event. The auction includes items donated by celebrities from the world of music and sports with all proceeds going directly to charity. The online area also features a link to N2K's Music Boulevard (Keyword: MB), the exclusive music retailer within AOL's MusicSpace, from which profits of all Hootie & The Blowfish CD sales from now until the day of the event will be donated to the National Minority Junior Golf Scholarship Association. "With the largest member community in cyberspace, AOL is uniquely able to use our service to globalize the 'Monday After the Masters' Tournament," said Eddie Leonard, Vice President Brand Marketing, America Online. "We are delighted to have this opportunity because this event enables AOL to participate in a truly worthy cause while at that same time give our members exciting and unique programming." "AOL is helping us bring this tournament to the next level while at the same time raising more money for the charity," said Jim Soni Sonnefeld, drummer for Hootie & The Blowfish. "This sponsorship is important to us because it signifies what the 'Monday After The Masters' Tournament is really all about -- providing the best support we can to young golfers."

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