Kids' WB! Scores Second Highest Rated Saturday Ever Among Kids 2-11 Batman & Superman Earn Kids' WB!'s Highest Series Rating Ever for Saturday Morning With Kids 2-11

March 5, 1998

Powered by the strongest sweep ever Kid's WB! showed amazing growth year-to-year demonstrating a +35% increase in rating and +43% increase in share with Kids 2-11, scoring a 2.3 rating and 10 share vs. February 1997 when the network earned a 1.7 rating and 7 share with Kids 2-11.

Kid's WB! joins ABC as the two broadcast networks scoring significant gains with a combined increase of a total of eight share points, three for Kids' WB! and five for ABC from February 1997, while Fox is down -31% in rating and-30% in share from a year ago with Kids 2-11 and has dropped seven share points from 23 to 16.

Finally, on Saturday, February 28, 1998, "The New Batman/Superman Adventures" (9:30-10:00am) tallied the highest Kids 2-11 rating ever for a Kids' WB! series, garnering a high-powered 4.3 rating and 16 share.

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