PBS Records, the new record label launched by the Public Broadcasting Service (PBS) and Warner Bros. Records last month, has named Tony Outeda president of PBS Records, effective immediately, it was announced Tuesday by Ervin S. Duggan, PBS president and chief executive officer, and David Altschul, vice chairman at Warner Bros. Records Inc.
As president of PBS Records, Outeda will direct all activities associated with the creative development, production and marketing of recordings distributed under the PBS Records label.
"My colleagues at Warner Bros. Records and I are pleased to have such a talented and knowledgeable individual come on board this project," said Duggan. "PBS Records will extend the value of performance and documentary programs broadcast on PBS, and Tony has the background and intuition to ensure the success of the label."
"We are delighted to have an executive of the caliber of Tony Outeda at the helm of PBS Records," remarked Altschul. "From his days as a top-notch artist manager, Tony's dedication, creativity and boundless enthusiasm have been hallmarks of his career. PBS Records is a venture with extraordinary possibilities, and Tony Outeda is a man of real vision. That's a perfect combination."
Outeda joins PBS Records with an extensive background in the music, recording and concert industry. He served as a consultant to PBS over the last 18 months, where he was a key member of the team from PBS and Creative Artists Agency that developed the deal with Warner Bros. Records to create PBS Records.
Outeda is a veteran artist manager whose clients have ranged from the multiplatinum blues-rock group Foghat to the legendary singer/ songwriter Laura Nyro. Outeda's career began when he was hired by The Beatles' manager, Brian Epstein, whose office also represented The Bee Gees, Cream and The Cyrkle. Outeda will work out of the PBS Records offices, which are located in Burbank.
"The potential for PBS Records is phenomenal," noted Outeda. "With such strong media resources as PBS and Warner Bros. Records, PBS Records will have a wealth of talented artists and a variety of creative projects to choose from. I am excited to lead this new music initiative."
PBS Records was launched on Jan. 8, 1998, as an exclusive agreement between PBS and Warner Bros. Records. PBS will commission the production of performance programs by PBS member stations and independent producers for PBS' National Program Service, and license the use of the PBS logo to create the PBS Records label jointly with Warner Bros. Records.
In return, Warner Bros. Records will fund two music specials and companion CDs per year over five years, plus additional recordings for other PBS programs, and distribute the recordings through WEA Inc., Warner Bros. Records' distribution arm.
PBS Records hopes to duplicate the recent success of such PBS programs as "Great Performances: `Les Miserables' in Concert," "Riverdance" and "Fleetwood Mac: An `In the Spotlight' Special."
PBS, with headquarters in Alexandria, Va., is a private, nonprofit media enterprise owned and operated by the nation's 349 public-television stations.
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