Sports Illustrated for Kids,an Official Education Publishing Sponsor of the 1998 Olympic Winter Games, Scores with a Top Notch Winter Olympic Web Site work

January 29, 1998

The SI FOR KIDS Olympic Web Site Debuts Thursday, February 5At www.sikids.com

SPORTS ILLUSTRATED FOR KIDS , an official education publishing sponsor of the 1998 Olympic Winter Games, delivers young sports fans up-to-date Olympic information from the center of the action in Nagano, Japan, interactive games and even an audio language glossary to learn how to say key (and just plain fun) Olympic phrases in Japanese. The special web site, www.sikids.com, will launch on February 5 and remain up through the completion of the Olympic games.

Through this site, kids can post questions for SI FOR KIDS senior editors reporting from Nagano to ask superstar athletes participating in the games and get the skinny on the atmosphere right from the center of it all. Kids visiting the site will learn how to say phrases such as, "Congratulations on your gold medal" and "Where are the keys to the Zamboni?" through the audio language glossary. The phrases and words are spelled out in both English and Japanese and the correct pronunciation can be heard by clicking a selection.

Cybersurfers will engage in mounds of interactive fun by operating an SI FOR KIDS snowboarder down Mt. Fuji. As the snowboarder zooms down the mountain and races against the clock to get to Nagano, she will be dodging imposing Sumo wrestlers and avoiding bad sushi while catching flying medals, either gold, silver or bronze to score points.

www.sikids.com fills kids in on their favorite hockey player's team over in Nagano as well as what names to look for in figure skating, not only from the United States, but from all around the world.

Kids will be able to check out each day's events through the web site's posting of the day-by-day Olympic schedule taken from the pages of the February issue of SI FOR KIDS Winter Olympic Preview. This issue takes a look at athletes from the United States and all over the world who are destined to turn heads in Japan. Features include, Figure Skater Michelle Kwan, Philadelphia Flyer Eric Lindros, Alpine Skier Picabo Street, and Halfpipe Snowboarder Russ Powers. This issue has a cover price of $2.95 and will be available on newsstands until March.

SI FOR KIDS also reaches young fans with Olympic information through "The Kids Guide To The 1998 Winter Olympics" which is a comprehensive newsstand publication complete with trivia, puzzles, and information regarding the origin of the sports and the rules by which the athletes must abide. Readers are given insight into how athletes achieve amazing feats like figure skating's quadruple toe loop or the halfpipe in snowboarding. This guide even tells readers about locations and legendary superstars from Olympics past, and unusual facts about the sporting events that make up this international competition. This special issue has a cover price of $4.95 and is available on newsstands through April 6.

SPORTS ILLUSTRATED FOR KIDS is the first sports magazine written for kids ages 8 and up, and emphasizes sports kids love to play and the athletes they love to watch. The magazine, the books, and the web site, www.sikids.com, promote positive values, good sportsmanship, the fun of reading and include a variety of games, puzzles, collectibles and other features. Through an in-school literacy program called the Reading Team (the largest of it's kind in the United States) SI FOR KIDS donates a Teacher's Guide and 250,000 subscriptions of the magazine to 4th, 5th and 6th grade "children at risk" in classrooms nationwide. Created in 1989, SI FOR KIDS has won 22 Educational Press Association awards, the inaugural Acres of Diamonds award and several Parents' Choice Awards. "The Sports Illustrated For Kids Show" currently airs weekly on the CBS Saturday (Sunday in some markets) morning schedule.

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