Love@AOL's First Annual 'Lover of the Year Awards' Debut Online

January 27, 1998

Vienna, VA, January 27, 1998 - Saying "I care about you" couldn't be easier this Valentine's Day, thanks to Love@AOL, the premier romance destination in cyberspace and the #1 original content site on America Online. Starting today, Love@AOL invites AOL's 11 million members to find, keep and celebrate love in an instant using AOL Keywords: Love@AOL or Valentine. AOL's Studios' leading interactive online brand designed for hopeless romantics and fun seekers alike, Love@AOL offers members 10 quick, easy ways to help handle one of the more challenging, tongue-tying holidays of the year -- Valentine's Day. With the click of a mouse, Love@AOL's "Top Ten Valentine's Day List" reveals 10 unique, instant ways for members to lavish affection on their sweethearts, including: sending virtual smooches to all of their buddies with Love@AOL's InstaKiss(tm), a program already averaging more than 7,000 kisses a day; searching for long-lost loves in Love@AOL's more than 45,000 Photo Personals; saying "I love you" for the first or hundredth time in Love@AOL's CyberVows(tm); dedicating your undying love before millions of AOL members; inviting your sweetheart to a passionate game of WorldPlay Hearts and much more. "In today's busy world, more people are turning to online communities like Love@AOL to help manage their most intimate relationships -- from finding a date to seeking advice to buying gifts quickly and easily," said Bill Schreiner, CEO of Love and Love@AOL's director of programming for AOL Studios, the world's leading developer of original community-based content for the interactive medium. "We've created a one-stop Valentine's Day resource to help all of those real-time romantics enjoy and manage the holiday. The area is original, comprehensive and it's fun!" In a short two years, Schreiner has become an established authority in online romance and has led the charge in creating the most popular romance community in cyberspace, with the most visitors of any original content area on AOL -- more than half a million visitors every month -- and more pageviews than its closest competitors. Tokens of Love In An Instant Not sure what to give your sweetheart, friend, or mom this Valentine's Day? Love @AOL makes romance shopping faster and more convenient than any other place online. From cards to chocolates, Love@AOL provides members with a variety of ideas to please friends and sweethearts, including : * Virtual Valentines from American Greetings' Online Greetings. * InstaKiss animated e-mails, as fast and fun as the real thing * And, InstaGifts(tm) -- virtual gift certificates ranging from chocolates to music to flowers, available for order in Love@AOL's Love Shop and AOL's Be My Valentine Shop. Keyword: Loveshop. Looking for the Lover of the Year Will it be Tom Cruise, Brad Pitt, George Clooney or Leonardo DiCaprio? Julia Roberts, Claire Danes, Kate Winslet or Mariah Carey? How about Bruce Willis & Demi Moore, Faith Hill & Tim McGraw, Will Smith & Jada Pinkett or Tom Cruise & Nicole Kidman? This Valentine's Day marks the debut of Love@AOL's "Lover of the Year" Awards, the first contest of its kind to celebrate love and its champions the most democratic of ways. The nominations are in, and the polls are open in the following categories: celebrity - male, female, couple; member - male, female, couple; most romantic song, movie and book. Winners will be announced on Wednesday, February 11th at AOL Keyword: Lover of the Year. The Most Comprehensive Romance Programming and Community Online In addition to its hotbed of Valentine's programming, AOL members will be able to find the features that keep them coming back for more long after the holidays including: * The largest photo personals database online, with new changes on the horizon * Popular party games, such as Score/Flirt, Mystery Lover and Instant Quickies * New multi-player card games from WorldPlay * Expert love and relationship advice from renowned authority Dr. Kate * NetGirl, specializing in advice for online lovers and friends. Actress Elizabeth Karr brings a fresh face and loads of attitude to Love@AOL's unique advice personality. * The airing of Dirty Laundry, a lively new feature that takes a closer look at the love lives and romances of celebrities, politicians and other familiar faces * Programmed and celebrity chat - past guests include Jaid Barrymore, Antonio Sabato, Jr., David Chokachi and more * Lively love tips * Popular Cybervow ceremonies * Lovescopes - daily horoscopes * Bachelor/Bachelorette of the Week * Heartfelt success stories * And of course, the popular message boards and weekly polls An Established Vehicle for Advertisers and Marketers Love@AOL is the most highly trafficked romance site in cyberspace. Boasting premier distribution on AOL's Romance Channel, 500,000 visitors, 40 million pageviews and a high frequency of return visits (as compared to Love@AOL's closest competitors) each month. Love@AOL provides an excellent vehicle for advertisers and marketers to reach an audience that's young, affluent and educated. Breaking away from traditional advertising packages like buttons and banners, Love@AOL has created unique sponsorship deals, content enhancements and endorsements with a stellar line-up of advertisers including: 1-800-Flowers, American Greetings, Godiva, Barnes & Noble, Cybershop, Health & Vitamin Express, Segasoft, Sony, U.S. Robotics and more. AOL Studios, based in Vienna, VA, is the leader in programming interactive content. The company creates, markets and distributes original interactive titles, properties and new channels on America Online and the World Wide Web. With its content companies, Greenhouse Networks, Digital City, Inc. and WorldPlay Entertainment, AOL Studios features more than 30 original properties. Top 10 Things You Can Only Do on Love@AOL This Valentine's Day 1. Smooch your entire Buddy List using Love@AOL's Insta-Kiss. 2. Search for a long-lost love using Love@AOL's 45,000-member personals database. 3. Say it in front of millions with Dedications! Post your special Valentine's Day message on the front screen of Love@AOL. 4. Shop 'til you drop without ever leaving your mouse'ummm'house, using Love@AOL's Love Shop and AOL's Be My Valentine Shop. 5. Say "I DO" for the very first time or all over again with Cybervows! 6. Challenge NetGirl's skills ' ask her the toughest question you can think of (if it's not real, make it up!) 7. Exercise your right to vote! Cast your ballot for the "Lover of the Year" Awards 8. Test your skills in the language of love. Enter Love@AOL's Love Letter Contest to win a CD! 9. Flood your sweetie's email box with words of love! Send them loads of virtual Valentine's Day greetings! 10. Invite your sweetheart to a passionate game of Hearts and determine once and for all who really is the better player!

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