for Warner Bros.' First Fully Animated Feature Film Scholastic Books and Warner Bros. Worldwide Publishing have entered into a multiyear agreement, giving Scholastic a first-look option to adapt Warner Bros. motion pictures and television properties into children's books.
The partnership was announced Wednesday by Barbara Marcus, executive vice president, Scholastic Books, and Michael Harkavy, vice president, Worldwide Publishing for Warner Bros. Consumer Products.
The publishing agreement extends to all Warner Bros. children's and family-oriented properties including selected live-action and animated television programs, as well as Warner Bros. Feature Animation releases and Cartoon Network programming.
Scholastic will have the option to produce children's books in a variety of formats including mass market and digest novelizations, hardcover books, paperback storybooks, poster books and chapter books.
The first project under the new partnership launches this May with Scholastic's publishing program for "Quest for Camelot," Warner Bros. Feature Animation's first fully animated major motion picture. The program includes a Deluxe Movie storybook, a Digest novelization, two 8x8 picture storybooks, an Early Reader and a Jewel Sticker Book.
"We at Scholastic are delighted to formalize our partnership with Warner Bros. and are confident that, working together, we can leverage our business strengths to create some wonderful children's books," commented Marcus.
"We look forward to strengthening our long-standing relationship and drawing from Warner Bros.' rich array of programming to create books that will delight children of all ages."
"The growing and successful relationship between our companies was ripe for a deeper commitment and a more aggressive exploration of the respective strengths of each company. The Scholastic people have been loyal partners for many years and I'm thrilled about this new alliance," said Harkavy.
Although "Quest for Camelot" marks the first publishing venture under this official agreement, Scholastic's relationship with Warner Bros. began in 1991, when the publisher released media tie-in children's books for the Warner Bros. Family Entertainment motion picture "Free Willy."
Other Scholastic publishing programs involving Warner Bros. properties have included "Space Jam," "The Little Princess," "Free Willy II" and "Free Willy 3."
In addition to the "Quest for Camelot" program, Scholastic will also be publishing books based on the Cartoon Network's extraordinarily popular Scooby Doo character and program.
Launching this fall with two tie-in storybooks based on the video "Scooby Doo on Zombie Island," Scholastic will also publish two 3-D books for young readers, based on the Scooby Doo characters, four chapter books featuring new original mysteries and two humor books that reveal the world of Scooby Doo.
For more than 75 years, Scholastic Inc. has been committed to creating quality educational materials for students, teachers and families.
The company is one of the leading publishers and distributors of children's books, magazines and core curriculum materials. Scholastic also publishes educational software products and produces children's and family-oriented videos and television programs.
The company's international operations include Canada, Australia, New Zealand, the United Kingdom, Mexico and India.
Warner Bros. Consumer Products, which includes the licensing, Studio Stores, Warner Bros. Interactive Entertainment, WB Sport and WB Toys divisions, is a division of Time Warner Entertainment Co. L.P.