Branded Divisional Tagline

Time Warner Branded Divisional Tagline

The Time Warner Branded Divisional Tagline incorporates the Time Warner brand as a graphic expression of the relationship between Time Warner, its divisions, and the products and services offered through that relationship.  Proper and consistent use of the Time Warner name and brand, including as part of the branded divisional tagline, helps maintain recognition among consumers who identify Time Warner with high standards of excellence and consistent quality in media and entertainment.  As such, it is important to maintain a consistent treatment of the Time Warner name and brand across internal and external communications and within all marketing materials whenever feasible.  On-air promotions, movie trailers, print advertising, and employee communications should all be identified with Time Warner.

The Time Warner legal department has cleared its divisions and companies to use "A Time Warner Company" as represented in these guidelines. Note that this representation of the Time Warner name and brand is a specially created piece of artwork that purposefully incorporates the Time Warner corporate logo to ensure maximum recognition in the industry, and to maintain the association between Time Warner and the products and services produced and distributed by its businesses in television networks and film and TV entertainment.

Where use of the downloadable logo files is not feasible, because only text format is suitable, please avoid:

  1. Relegating "A Time Warner Company" to "mouse type"
  2. Burying "A Time Warner Company" with legal/copyright information

All uses that are not text representations of "A Time Warner Company" should be in the format of the downloadable logo files and as outlined in these Guidelines