Turner International India Pvt Ltd (TIIPL) today announced the launch of POGO — a new television channel, created exclusively for kids in India. POGO will be available to viewers across the country beginning January 1, 2004 and will join the #1 kids' channel, Cartoon Network, on the Zee-Turner bouquet. This new offering from Turner includes the best in multi-genre programming for kids and their families — dramas, comedies, movies, animation and special documentaries. POGO, together with Cartoon Network, now provides a complete multi-genre entertainment package for kids.

"Moving beyond animation to a kids' live action channel, POGO is a first for Turner, not only in India, but for Turner Broadcasting worldwide. We are therefore very excited to launch this unique new channel for kids and their families. POGO will strike a healthy balance between good quality kids' entertainment and a safe environment that encourages learning for our very young viewers. We are confident that POGO will enhance our offering to advertisers, distributors and most importantly, appeal to our viewers," said Anshuman Misra, managing director, Turner International India Pvt. Ltd.

"Ever since we launched Cartoon Network in India in 1995, we have been closely monitoring the kids' entertainment genre. Recognising that television is an integral part of kids' lives, it is important to continue to offer them a choice of kids' specific multi-genre programming, on a destination aimed at them and a destination parents will want them to watch. POGO, with its unique mix of internationally recognised shows that are clever, entertaining and fun, will open up a whole new viewing experience for kids, empowering them with a sense of ownership," said Ian Diamond, senior vice president and general manager, Turner Entertainment Networks Asia, Inc.

Programming on POGO is genre-based and has been divided under three key day parts including "Young Kids", "Kids Prime" and "Family & Special Events". POGO has something to offer all age groups. For the youngest members of the family, POGO offers never-before-seen, internationally acclaimed shows designed to promote learning and development such as Barney & Friends, Boohbah, Teletubbies, Miffy & Friends, Tweenies and Ethelbert The Tiger. For older kids, the channel offers award-winning drama, comedy, and variety shows tailor-made for them like Brum, Hi-5, The Sleepover Club and Beakman's World. POGO also has programmes for the whole family including hit movies and stunning documentaries, such as Wallace & Gromit, Mr. Bean — The Animated Series, Lois & Clarke: The New Adventures Of Superman, and the acclaimed Walking With ... franchise (including Walking With Dinosaurs).

Launching on January 1, 2004, POGO is the new television channel for kids. Broadcast via the PAS-10 satellite, POGO offers the best available programming from acclaimed production companies including Ragdoll Ltd., BBC and HIT Entertainment PLC, among others.

Turner Broadcasting System Inc., a Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.