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America Online And Trilegiant Corporation Announce New Marketing Agreements
August 24, 2001 |
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Trilegiant Corporation and America Online Extend, Expand Strategic Relationship to Market Membership Services, Offering AOL Members Discounted Goods and Services
Trilegiant Marketing Services To Market AOL Service
Norwalk, CT and Dulles, VA, August 24, 2001 - Trilegiant Corporation and America Online, Inc., the world's leading interactive services company, today announced that the companies have renewed and extended their membership services relationship and entered into a new agreement under which Trilegiant Marketing Services will market the AOL service. Trilegiant Marketing Services, a subsidiary of Trilegiant Corporation, is a membership services company recently formed by the former management of Cendant Membership Services, Inc. and Cendant Incentives. Trilegiant Corporation and America Online will extend a marketing alliance begun in 1997 through Cendant Corporation, which highlighted each company's marketing strengths and valued consumer brands. Under the new agreement, users of several America Online brands can conveniently purchase a wide range of goods and services at discounts through Trilegiant Corporation's popular Shoppers Advantage, Travelers Advantage, AutoVantage, and PrivacyGuard membership services. In addition, the companies announced a separate agreement under which Trilegiant Marketing Services will market the AOL service through a number of distribution channels. Barry Schuler, Chairman and CEO, America Online, said: "We've had a successful relationship since we began working with Cendant in 1997, and we're pleased to announce this new agreement with Trilegiant Corporation to enable the users of our brands to continue enjoying their popular membership services. We're also happy to expand our relationship to include Trilegiant Marketing Services becoming one of the partners who will join us in marketing the AOL service to reach potential new members." Trilegiant Corporation's President and CEO, Scott W. Bernstein said: "We're delighted to extend and expand this long-standing alliance with America Online. Working together, we can continue making Trilegiant Corporation's best-in-class member services in travel, shopping, auto, and credit protection available to users of America Online's brands. We're also excited by the opportunity to harness Trilegiant Marketing Services' strengths to market the AOL service. This new alliance shows our continued commitment to delivering real value in consumer products and services through the interactive medium."
Contact Info:
"Tom Jacks, Trilegiant Corporation"
203-956-1047
"David Theis, America Online"
703-265-1491
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