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LIKE A BAT OUTTA …! The CW's The Vampire Diaries Soars to Series High
October 30, 2009


The CW's freshman smash The Vampire Diaries shattered its previous record, delivering its best women 18-34 (3.2/9) and adults 18-34 (2.4/7) performance EVER, according to Live Plus Same Day Nielsen ratings for Thursday, Oct. 29, 2009. With these new benchmarks, THE VAMPIRE DIARIES also set a new all-time high for The CW in the time period with women 18-34 and registered the network's best adults 18-34 ratings in the time period in almost 3 years (since January 2007).

The ever-so-timely Halloween-themed episode of The Vampire Diaries, titled "Haunted," also scored its second best performance of the season in adults 18-49 (2.0/5), women 18-49 (2.7/7) and total viewers (4.2mil), behind only its series debut.

Vampire Diaries once again ranked as Thursday night's #1 show among female teens (2.9/10).

Vampire Diaries ranked first in the hour among women 18-34 (tie), females 12-34 (3.1/9) and female teens (2.9/10).

At 9:00p.m., The CW's Supernatural scared up another strong performance, matching its best ratings of the season in adults 18-34 (1.5/4) and adults 18-49 (1.4/3-tie) and delivering its second largest audience of the season (2.9 million).

Squaring off against the "World Series" on Fox, The CW scored its best Thursday in more than 2 ½ years (best since March 2007) among adults 18-34 (1.9/5). Last night marked The CW's second best performance of the season in women 18-34 (2.3/6), adults 18-49 (1.7/4) and total viewers (3.6mil).

Versus the same night a year ago, The CW's Thursday is up 77% in women 18-34, 19% in adults 18-34, 43% in women 18-49, 6% in adults 18-49 and 36% in female teens (1.9/6).

Contact Info:
Paul Hewitt
(818) 977-6171
paul.hewitt@cwtv.com