
The CW's freshman smash The Vampire Diaries shattered its previous record, delivering its best women 18-34 (3.2/9) and adults 18-34 (2.4/7) performance EVER, according to Live Plus Same Day Nielsen ratings for Thursday, Oct. 29, 2009. With these new benchmarks, THE VAMPIRE DIARIES also set a new all-time high for The CW in the time period with women 18-34 and registered the network's best adults 18-34 ratings in the time period in almost 3 years (since January 2007).
The ever-so-timely Halloween-themed episode of The Vampire Diaries, titled "Haunted," also scored its second best performance of the season in adults 18-49 (2.0/5), women 18-49 (2.7/7) and total viewers (4.2mil), behind only its series debut.
Vampire Diaries once again ranked as Thursday night's #1 show among female teens (2.9/10).
Vampire Diaries ranked first in the hour among women 18-34 (tie), females 12-34 (3.1/9) and female teens (2.9/10).
At 9:00p.m., The CW's Supernatural scared up another strong performance, matching its best ratings of the season in adults 18-34 (1.5/4) and adults 18-49 (1.4/3-tie) and delivering its second largest audience of the season (2.9 million).
Squaring off against the "World Series" on Fox, The CW scored its best Thursday in more than 2 ½ years (best since March 2007) among adults 18-34 (1.9/5). Last night marked The CW's second best performance of the season in women 18-34 (2.3/6), adults 18-49 (1.7/4) and total viewers (3.6mil).
Versus the same night a year ago, The CW's Thursday is up 77% in women 18-34, 19% in adults 18-34, 43% in women 18-49, 6% in adults 18-49 and 36% in female teens (1.9/6).
Contact Info: Paul Hewitt
(818) 977-6171 paul.hewitt@cwtv.com |