Boosted by outstanding performances from its Thursday and Friday night franchises, Cartoon Network's prime time performance rocketed to robust double-digit delivery and ratings gains across all target kid demos vs. the same time period last year, according to preliminary data from Nielsen Media Research. With 12%-17% growth across kids 6-11, kids 2-11 and tweens 9-14, Cartoon Network's prime time increases reflected the power of its newest original series, The Marvelous Misadventures of Flapjack (Thursday, 8:30 p.m.), Chowder (Thursday, 8 p.m.) and Ben 10: Alien Force (Saturday, 9:30 p.m.), each of which earned significant double-digit delivery and ratings gains compared to the same time periods last year among key kid demos.
Additionally, Cartoon Network's newest prime time franchise, Har Har Tharsdays (7:30-10 p.m.), charted its best performance among kids 6-11 since the network's new Thursday night emphasis on comedy cartoons launched on March 6. Standing out among its programming block, The Marvelous Misadventures of Flapjack ranked #1 in its time period compared to all other broadcast and basic cable competition with kids 6-11, kids 2-11, boys 6-11, boys 2-11 and boys 9-14, earning triple-digit delivery and ratings growth. Friday night franchise Fried Dynamite (7-11 p.m.) also scored tremendous delivery and ratings games across all kid demos compared to last year.
Highlights of Cartoon Network's overall prime time, Har Har Thursdays and Fried Dynamite performances include the following:
Cartoon Network Weekly Prime Time (Mon.-Sat., 8-11 p.m.; Sun, 8-10 p.m.) vs. the Same 2007 Time Period
• Kids 6-11 delivery (576,000) grew by 13%, and ratings (2.4) by 14%
• Kids 2-11 delivery (829,000) rose by 15%, and ratings (2.1) by 17%
• Tweens 9-14 delivery (409,000) improved by 12%, and ratings (1.7) by 13%
Har Har Tharsdays (Thurs., 7:30-10 p.m.) vs. the Same 2007 Time Period
• Kids 6-11 delivery (863,000) and ratings (3.6) both increased by 44%
• Kids 2-11 delivery (1,215,000) expanded by 41%, and ratings (3.0) by 43%
• Tweens 9-14 delivery (595,000) catapulted by 91%, and ratings (2.4) by 85%
Fried Dynamite (Fri. 7-11 p.m.) vs. the Same 2007 Time Period
• Kids 6-11 delivery (671,000) and ratings (2.8) both jumped by 47%
• Kids 2-11 delivery (908,000) and ratings (2.3) both grew by 35%
• Tweens 9-14 delivery (496,000) advanced by 52%, and ratings (2.0) by 54%
Cartoon Network (CartoonNetwork.com), currently seen in nearly 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
RATING PERIOD: 7/07/08 – 7/13/08
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 112,800,000 homes.
Contact Info:
Atlanta
James Anderson
(404) 885-4205
james.anderson@turner.com
Joe Swaney
(404) 885-0657
joe.swaney@turner.com
New York
Adrienne D'Amato
(212) 275-8235
adrienne.d'amato@turner.com
Los Angeles
Courtenay Palaski
(310) 788-6903
courtenay.palaski@turner.com
|
