Time4 Media’s Mountain Sports division, the leading snow sports media company in the world, today announced the rebirth of SkiNet.com, a comprehensive snow sports supersite powered by the content of SKI and Skiing, the #1 and #2 magazines in the category, and Warren Miller Entertainment, producers of the famed annual film and the largest action sports movie tour on the planet.

As the singular website featuring snow sports information and inspiration from these leading brands, SkiNet will serve as the ultimate interactive source for ski content and services and the online home of the passionate winter sports enthusiast community.

“This consolidated site makes it easy for a broad audience of skiers to get the information they want, when and how they want it,” said Group Publisher Jamie Pentz. “Whether you’re the thrill-seeking Skiing reader, the family and lifestyle-focused SKI reader, a devotee of action video or a newcomer to the sport, SkiNet’s got you covered.”

Todd Unger, Senior Vice President of Time4’s Digital team adds that “SkiNet is built around consumer needs and everything they’ve taught us over the past few years about how they use the Web and what they’re looking for online – community, useful tools, video and photo galleries, and information they can trust.”

SkiNet seeks to fill a void in the winter sports space. There are roughly 12 million skiers and snowboarders in the US over the age of 12. According to a 2005 MRI study, 9 out of 10 went online in the past 30 days, and they are twice as likely as the average adult to have made a purchase online.

SkiNet content includes sections built around the main interests of skiers and subscribers:

GEAR:

• -- Ski and Boot Finders: Interactive, customizable search engines with gear reviews from both SKI and Skiing magazines’ annual gear tests

• -- User Comments: Forum for skiers to contribute advice and opinions on equipment

• -- Video and photo galleries: Ride along with gear testers, see the newest equipment before it hits stores, view expert boot fitting tips, and more
  
  

TRAVEL:

• -- Resort Finder: Information from North American resorts organized into an interactive, customizable search engine including resort details and reviews from SKI Magazine’s annual reader poll and Skiing Magazine’s annual expert rankings, as well as user comments

• -- Travel Planner: Search, browse and book lodging and flights from dozens of resorts

• -- Regional Updates: dedicated Eastern, Pacific and Rocky Mountain Regional Sections with news updates and related feature coverage
  
  

WEATHER:

• -- Beginning November 1, the latest weather from ski country updated three times daily for all available U.S. ski locations including:
  --National Ski Weather Summary, Snow Cover Map and Snow Forecast Map for Today and Tomorrow
  --5-day Ski Forecasts including slope conditions

• -- Wireless Snow Reports: Customizable information delivered to your wireless devices

• -- Snow Ticker: Up to the minute snow base and conditions for the truly obsessed

• -- Mountain Cams: A direct line from your computer to the slopes
  
  

VIDEO and PHOTOS:

• -- Highlights from 57 years of Warren Miller films

• -- Instructional tips and drills

• -- Behind the scenes coverage from the winter X-Games, US Freeskiing Open and SKI and Skiing gear tests and more

• -- Coming soon - users share, rank and submit video
  
  

REAL ESTATE:

• -- Custom search mountain properties by various criteria

• -- List properties for sale/rent by owner or agent

• -- Satellite images of property location, photos

• -- Mobile alerts keep users in touch with listing agents as new properties come online
  
  

SkiNet.com originally launched in the early 1990’s as the comprehensive site for SKI and Skiing magazine content. Independent branded sites for SKI and Skiing were first introduced in the late 1990’s, and with a renewed focus on the differentiation of the #1 and #2 print brands in ski media and the different niche audiences they serve, SkiNet.com went dormant in 2003. Warrenmiller.com was officially launched in 2005 as a portal for annual Warren Miller film tour information and 600 video clips divided by genre from past Warren Miller movies.

Traffic across the three sites, SkiMag.com, SkiingMag.com, and WarrenMiller.com, has already seen dramatic increases this year; unique visitors were up 86% for a total of more than 1 million from January through March, 2006 vs. 2005, and page views were up 81% for a total of roughly 6 million. Internet advertising revenue for the period grew more than 18%.

The Mountain Sports division of Time4 Media™ is the largest and most influential snow sports media company in the world. In addition to publishing the world’s leading snow sports magazines SKI®, SKIING®, Skiing Trade News® and Warren Miller’s SnoWorld®, Mountain Sports Media events include the U.S. Freeskiing Open, NASTAR and the Warren Miller Film Tour, which travels to more than 200 cities across the country each fall. Warren Miller Entertainment is a subsidiary of Time4 Media. Time4 Media, the world’s leading publisher of enthusiast magazines for a largely affluent male audience, is a subsidiary of Time Inc., which is wholly owned subsidiary of Time Warner Inc. (NYSE:TWX)

Contact Info:
Amanda McNally
(212) 779-5527
amanda.mcnally@time4.com

Samara Farber Mormar
212-779-5222
samara.mormar@time4.com