New York, New York - SI.com, Sports Illustrated’s web site, today unveiled a more contemporary and bolder look as part of a major redesign. The primary goal is to better accommodate the growing volume of original content and news offered daily on the site.

The new-look SI.com features larger graphics and a cleaner navigational system to highlight the site’s wide range of editorial content, including:

• Live Scoreboards on the homepage and section fronts
• Over 150 original pieces from SI writers every week
• Breaking News
• Photo Galleries
• Broadband Video, including Peter King (NFL) and Seth Davis (NCAA Hoops)
• Scorecard Daily
• Plus expanded Golf Plus, Broadband and Fantasy content coming soon

The new look will better serve the millions of sports fans who visit SI.com every day. In addition, the expanded content and new navigation will help grow traffic and create a more robust and unique environment for the site’s advertisers.

To check out the new look, please log onto www.SI.com.

SI.com, the home of SPORTS ILLUSTRATED on the Web, is a 24/7 news site that provides up-to-the-minute scores, breaking news, statistics and analysis of domestic and international sports. SI.com features the unparalleled journalism and photography unique to SPORTS ILLUSTRATED from its staff of award-winning writers, including Rick Reilly, Gary Smith and Steve Rushin. The web site, which houses the magazine’s weekly content as well as specials such as SI Swimsuit and Sportsman of the Year, is also home to a large community of fantasy sports players and leagues and has a searchable SI covers database spanning almost 50 years of SPORTS ILLUSTRATED magazines.

Contact Info:
Allison Keane, Sports Illustrated
(212) 522-5542 or
(917) 359-7433

Stephan Pechdimaldji, Sports Illustrated
212-522-7644