PURCHASE, NY -- Aquafina, the nation's best-selling brand of bottled water, announced today the launch of "Aquafina Pure Luck," the category's largest-ever national consumer promotion. Beginning this summer, the new program will offer consumers a chance to win one of more than 40,000 prizes simply by being spotted drinking Aquafina or Aquafina Essentials assisted by one of two Aquafina-branded blimps that will travel to more than 60 cities throughout the United States.

"Aquafina is the category's leading brand of bottled water so it's fitting that we're launching the category's largest-ever-national consumer promotion," said Steve Sears, vice-president of marketing, non-carbonated beverages for Pepsi-Cola North America. "This new program emphasizes the significant support Pepsi-Cola is putting behind Aquafina and, at the same time, rewards consumers for purchasing our brand over other bottled waters."

Aquafina is working with AOL Time Warner Inc. as part of a broad relationship that includes marketing and advertising across a range of AOL Time Warner media properties, including The WB Television Network, Time Inc. magazines, and several America Online brands.

The WB will help introduce the "Get Spotted Drinking Aquafina and Win Pure Prizes" promotion in conjunction with the Gilmore Girls. Consumers will be encouraged to watch The WB and Gilmore Girls to see who is being spotted. An original promotional spot featuring Lorelai and Rory Gilmore walking in Stars Hollow (the town featured in the series) will discuss the "Pure Luck" promotion in its most general meaning and will include a tag directing viewers to watch Gilmore Girls and reinforce the Aquafina "Get Spotted' messaging. The promotional on-air schedule will include The WB Television Network, TNT and TBS. Aquafina in-store displays and promotional print ads will be tagged with Gilmore Girls imagery and tune-in information and will appear in People, Entertainment Weekly, InStyle and Teen People.

As part of this program, special sites available across several America Online brands will integrate elements of the offline initiatives, allowing consumers to become virtual 'Aquafina spotters' and to enter the "Aquafina Pure Luck" sweepstakes.

Interactive, rich-media promotions -- specially designed through collaboration between America Online and Viewpoint -- will enable users to search a crowded summer park scene to spot an Aquafina drinker. Contestants will be able to pan and zoom into a high-resolution image of the park as they try to spot the person holding an Aquafina bottle; lucky users who spot the designated Aquafina drinker can earn entry into both weekly and Grand Prize sweepstakes drawings. Contestants also will be provided an opportunity to jump directly to the sweepstakes entry page. The online promotions, which are currently in effect and conclude September 30, will also be available at www.AquafinaPureLuck.com, www.aquafina.com or through AOL Keyword: Aquafina Pure Luck.

The sites will be regularly updated to provide users information on the latest blimp locations. In addition, each week the designated Aquafina drinker in the online "Pure Luck" promotion will be in a different location with each new game play in the virtual park throughout the summer program, allowing users to return weekly for another shot at winning Pure Cash prizes. The site will also stream vignettes featuring The WB Television Network's Gilmore Girls, as well as other customized interactive content.

The Aquafina Pure Luck online promotion is based on Viewpoint's dynamic 'pixels on demand' Zoomview technology. Because Zoomview incorporates Viewpoint's XML Media Envelope, Aquafina was able to present a unique, interactive learning experience within the game that mimics the offline promotion efforts. Separately, Viewpoint Technology is being used to power the online advertisements promoting the Virtual Spotter Game. Web users are likely to see the Aquafina blimp flying around the Web this summer in Viewpoint format.

The Aquafina Pure Luck summer program will also be supported with national advertising across television, radio, print (including on The WB Television Network and in several Time Inc. magazines) and online (including rich media banners across various AOL interactive properties). A total of $250,000 is available to win, both offline and online. No purchase is necessary. Go to www.AquafinaPureLuck.com, www.aquafina.com or AOL Keyword: Aquafina Pure Luck for Official Rules and details.

About Aquafina

Aquafina is a product of Pepsi-Cola North America (www.pepsi.com), headquartered in Purchase, NY, the $4 billion refreshment beverage unit of PepsiCo, Inc. (www.pepsico.com) in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Twist, Pepsi ONE, Pepsi Blue, Wild Cherry Pepsi, Mountain Dew, Mountain Dew Code Red. Mountain Dew LiveWire, Mug, Sierra Mist, Slice, Dole single-serve juices, FruitWorks and SoBe. The company also makes and markets North America's #1 ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

About AOL Time Warner

AOL Time Warner is the world's leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks, music and publishing.

About Viewpoint

Viewpoint is a leading provider of interactive media technology and services for online advertising, website marketing and enterprise applications. Visit Viewpoint's website at http://www.viewpoint.com.

Contact:

Aquafina -- Bart Casabona (914) 253-3523; Dave DeCecco (914) 253-2655

AOL Time Warner -- Mia Carbonell (212) 484-6684