Traveling to Select Amusement Parks Across the Country, This Show is Free, Interactive and Cool

Presenting Sponsor: LEGO®SPORTS Tour Sponsors: Agent Cody Banks and CDC's VERB.™ It's what you do. Campaign

New York, NY,- SPORTS ILLUSTRATED FOR KIDS will hit the road again this summer with its unmatched No Limits RoadTrip 2003 Tour. Featuring performances by some of the best athletes on the BMX bike circuit, year-two of the traveling show will add even more action to the mix with performances by some of the world's top skateboarders.

The magazine's extreme sports extravaganza is scheduled to kick off at RAGING WATERS in Los Angeles July 2 and 3 and will travel to 12 major parks throughout the summer months. (Please see schedule below.)

BMX bikers participating in this year's No Limits Tour include 2003 X-Games Bronze Medalist Mike Parenti; 2001 Gravity Games Gold Medalist Ben Snowden; 2001 X-Games Silver Medalist Joe Tecca, and other premier athletes on the circuit who will all be a part of the action. Top-level pro skaters Benji Galloway, winner of this year's Basic Bowl Jam, and Brett Roper will also show their talent in what promises to be a spectacular event.

The SI FOR KIDS No Limits RoadTrip 2003 Tour, designed to complement the park experience, is free to all park attendees. Each SI FOR KIDS tour day will consist of three live performances, featuring aerial acrobatics and landing stunts that are typically seen exclusively at the Gravity Games, X Games and other top-tier competitions. Airborne tricks performed live on a half pipe and/or jumpbox by a team of BMX bike and skate professionals will bring the ultimate extreme sports experience to life for kids, tweens and teens across the country. Taking the energy and excitement of the event to the next level, SI FOR KIDS and the Tour's sponsors will randomly distribute giveaways during each show and audience members will have the chance to win prizes, interview athletes and get signed autographs.

The SI FOR KIDS experience, which is surrounded by a tent village, will also feature other attractions, including interactive games and activities. The LEGO® tent will showcase and integrate the newly created LEGO Sports® products.

Agent Cody Banks fans will have the chance to go on a spy action adventure by finding their way through an inflatable obstacle course designed to make them feel like a secret agent on a spy mission.

And, under the VERB tent, youth can participate in an unofficial "dance off with the athletes" with VERB's "Dance Dance Revolution," an interactive game that guides participants' footsteps to show them innovative dance moves and increase their heart rates.

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Athlete participation will rotate throughout the tour schedule.

SPORTS ILLUSTRATED FOR KIDS
NO LIMITS ROADTRIP 2003 SCHEDULE

July 2 &3 Raging Waters, Los Angeles
July 7 & 8 Noah's Ark, Wisconsin Dells, Wis.
July 10 & 11 Six Flags Great America, Chicago
July 14 & 15 Six Flags World of Adventure, Cleveland, OH
July 17 & 18 Paramount Kings Island, Columbus, Ohio
July 19 & 20 Kennywood Park, Pittsburgh
July 22 & 23 Six Flags New England, Springfield, Mass.
July 24 & 25 Six Flags Great Adventure, Jackson, N.J.
July 26 & 27 Six Flags America, Largo, M.D.
July 30 & 31 Myrtle Waves, Myrtle Beach, S.C.

August 2 & 3 Universal, Orlando, FL
August 6 & 7 Six Flags AstroWorld, Houston, TX

All locations are subject to change.

Sikids.com will provide updates on the No Limits Roadtrip Tour, including information on locations, dates and times. Up-to-the-minute information regarding the tour will also be available via the SI FOR KIDS No Limits Roadtrip 2003 Tour hotline at (212) 522-3311.

SPORTS ILLUSTRATED FOR KIDS, the first sports magazine written for kids ages 8 and up, connects with its readers through their passion for sports. The magazine offers kids the access to athletes and sports information that they want with in-depth reporting, action photography, first-person athlete accounts, and other features. The magazine, books, syndicated strip and the web site, www.sikids.com, promote positive values, good sportsmanship, and the fun of reading. SI FOR KIDS has an in-school literacy program called the Reading Team, which is the largest of its kind in the United States. As part of this program, SI FOR KIDS donates a Teachers Guide and over 200,000 subscriptions of the magazine to "children at risk" in elementary and middle school classrooms nationwide. Created in 1989, SI FOR KIDS has won 25 Educational Press Association awards, the inaugural Acres of Diamonds award and six Parents' Choice Awards.

LEGO Systems, Inc. (LSI) is the Americas (North America and Latin America) division of the LEGO Company, a privately-held firm based in Billund, Denmark. The LEGO Company employs nearly 1,300 people in the Americas - more than three-quarters of whom work at LSI's 203-acre headquarters in Enfield, Connecticut. The LEGO Company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com LEGO and the LEGO logo are trademarks of The LEGO Group.

MGM Home Entertainment, a unit of Metro-Goldwyn-Mayer Studios Inc., controls the home video, DVD and video-on-demand rights to the largest modern library of filmed entertainment in the world. The Company manages worldwide home video, DVD and video-on-demand distribution rights to United Artists and current Metro-Goldwyn-Mayer theatrical releases, as well as titles from the Orion, Goldwyn, and PolyGram libraries, totaling approximately 4,000 films. For more information about MGM Home Entertainment, its products, and services, access MGM online at http://www.mgmhomevideo.com.

The U.S. Department of Health and Human Services' Center for Disease Control and Prevention VERB.( It's what you do. campaign uses advertising, marketing, events and partnership activities to ensure that campaign messages reach children whenever they are looking for something positive to do. Through multicultural media partnerships, the campaign is designed to reach children in all socio-economic and ethnic backgrounds - including specific outreach for African Americans, Asian Americans/Pacific Islanders, Native Americans and Hispanic/Latinos.

The tween VERB Web site, www.VERBnow.com offers many interactive features that help children get active. It also incorporates fun games, interesting facts and easy-to-follow tips to get started. The VERB Web site, www.VERBparents.com, is a resource for busy parents looking for ways to encourage physical activities among tweens and discourage unhealthy, risky behaviors. For more information about the campaign see www.cdc.gov/youthcampaign or visit the parent Web site at www.VERBparents.com.