On Newsstands September 4

New York, New York, August 21, 2001 - SPORTS ILLUSTRATED WOMEN hits newsstands this month with a new look and an intriguing mix of articles that range from a cover story featuring Ironman competitors to a list of the 20 baddest girls in sports to a revealing excerpt about women's professional tennis from SI senior writer L. Jon Wertheim's book, "Venus Envy."

In addition to these stories are new and revamped sections added to the magazine's line-up in its September issue, which also introduces the magazine's new name (formerly SI 'For' Women) and redesigned logo. Under the direction of new managing editor Susan Casey, SI WOMEN is broadening its coverage of women's sports to include a wider range of activities pursued by today's modern, active women. Included among the new departments is a sports style section called "Fresh," a training section called "Sweat Equity," and an adventure travel section. Also added is a reader-driven section called "It's Your Life," posting pieces in which women talk in the first person about their experience with sports.

"Today, to be a woman athlete means everything from playing point guard on a pro basketball team to scheduling a yoga class after work to hitting the mountains for a heli-snowboarding vacation," says Casey. "Our mission is to capture the true power of sports, however our reader defines them in her life, and bring the excitement of that to her in a fresh way."

Lokelani McMichael, who in 1995 became the youngest racer ever to compete in the Ironman triathlon and has competed in the race every year since, is featured on the cover of the September issue. SI WOMEN has a price of $3.50 and hits newsstands nationwide on September 4.

Features include:

• ò One Ring Circus - page 82: Celebrated fiction writer and 21-year boxing reporter Katherine Dunn tells the story of what happened when the daughters of Muhammad Ali and Joe Frazier declared war on each other. Dunn, like all other serious boxing followers, expected it to be, at best, a sideshow - at worst, a debacle. What no one expected was what actually occurred: a beautiful, terrifying and mesmerizing fight.
• ò They've Been Very Bad (That's Good.) - page 88: Meet twenty women who tread that fine line between naughty and so-naughty-they're pretty-damn-cool.
• ò Volley of the Dolls - page 98: A season-long look at the soap opera that is women's professional tennis. Gossip! Envy! Spite! Sex! (Oh, and some pretty fine tennis, too.)
• ò Tri Hard - page 104: Triathlon's premier event is the Hawaii Ironman, lure to every hard-tuned multisport athlete in the world. Including these five women.
• ò Scouting Report - page 110: SI Women predicts which NCAA teams will triumph this year.
• ò The Underneath: Beneath the World's Largest Iceberg and Other Dark Places - page 114: Award-winning adventure writer Bucky McMahon puts his life into the hands of Jill Heinerth, master of what's considered the world's most dangerous sport: cave diving.

Departments featured in every issue:

• ADRENALINE - Marion Jones chats about getting life back on track; An all-woman crew returns to avenge defeat in a 36,000-mile race; Tiffeny Milbrett critiques the WUSA's debut; Inside the Mind Sports Olympics; What a ball girl sees at the U.S. Open; What's new in energy bars, surfing and more_; Katarina Witt's "secret" secret police tapes; Fat City Philadelphia vs. its brotherly love handles; Concrete canoeing; Checking in with mountain-biking's Paola Pezzo and more
  • FRESH - The world's coolest sneakers; An inside look at how sports has influenced fashion designers like Yohji Yamamoto and Karl Lagerfeld; Sports bras for every woman; New technologies in tennis racquets-for all levels of play; Behind the scenes at the WNBA All-Star Game, the Gorge Games and the All-Girl Skate Jam.
    • IT'S YOUR LIFE - One photo of a mystery athlete, five experts. Can they guess what she does?; The first woman to catch a black marlin on a fly; Anatomy of an outrigger canoe team; Lauren Jackson, the Aussie WNBA star, lists the pros and cons of life in the U.S.; Rachelle Johnson runs with the dogs all day; What's inside an adventure racer's SUV? Stuff, stuff and more stuff
      • HEY COACH - Cynthia Cooper, Jill Sterkel, Mark Allen and other professional motivators reveal what they would "unlearn" about sports if they could.
        • SWEAT EQUITY - One athlete tinkered dramatically with her diet - and slashed her race times; An illustrated guide to the science behind hitting the wall; Mid-distance runner Paula Radcliffe reveals her winning formula for the 10K; Lacrosse star Jen Adam's free-weight regimen; The latest in legal performance enhancers.
          • ADVENTURE - Thirteen autumn runs, rides, swims and skates worth packing a bag for; Yoga retreats that feed your soul and stomach; Three ways to sail the Aegean Sea; Gear that folds.
            • COOL DOWN - The ultimate sports massage comes from Thailand; Book, website and videotape reviews; Sports hair: How athletes solve helmet head and other hairy issues; A field guide to sipping fine tequilas; Soaps that amuse.

            SPORTS ILLUSTRATED WOMEN launched in March of 2000 and has a circulation rate base of 400,000. Its readers are active women ages 18-49 who have a passion for sports as participants and fans. SI WOMEN is published by Time Inc., the world's leading magazine publishing company and a subsidiary of AOL Time Warner.