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Alice Cooper Hosts Rhino's Third Annual Rhino Musical Aptitude Test (RMAT) on May 12
March 22, 1999

Ultimate Music Test Set To Take Place In Los Angeles, New York, Chicago,Dallas, And Live Over The Internet

On Wednesday, May 12, legendary rocker Alice Cooper will hostRhino Records' presentation of the Third Annual Rhino Musical Aptitude Test(RMAT), an SAT-style music test to find the ultimate music trivia expert.

Cosponsored by Pioneer Stereo, Tower Records, Vibe magazine/Spinmagazine/Blaze magazine, and Yahoo! Music, this year's RMAT will take placein Los Angeles, New York, Chicago, and Dallas, at 7 p.m. local time in eachlocation, and live over the Internet via Yahoo! Music at 8 p.m. EDT/5 p.m. PDT. Complete detailsregarding the 1999 RMAT can be obtained by logging onto orby contacting the RMAT hotline at 1-888-846-3848.

The RMAT, an open-book trivia test covering all genres of music, exceptclassical, features 305 multiple-choice questions (cleverly written,incidentally, by the 1998 RMAT Los Angeles local winner Andy Zax). On testday, each live location will be fully decorated to replicate a classroomsetting, complete with school desks, a teacher's desk, and a chalkboard.The exams will be tightly guarded until test day, when they will bedelivered to each location by an armored truck.

A winner will be chosen from each of the four live locations, as well asone from the Internet. Each winner will receive a Pioneer home-theatersystem and DVD player; a $100 Tower Records gift certificate; one-yearsubscriptions to Vibe, Spin, and Blaze magazines; and a Yahoo! paddedlaptop courier bag and fleece jacket. In addition to the above, one grandprize winner will receive one copy of everything released from the Rhinolabel for his or her lifetime-or Rhino's lifetime, whichever ends first.(This is of course non-transferable).

"I'm very proud of the fact that we've taken an event that was originallyconceived as a one-time PR stunt, and have built it into a major annualbranding promotion, now in its third year" says Rhino's Senior Director ofMedia Relations, and RMAT creator, David Dorn. "We've made the testquestions a lot more contemporary and have added even more humor. Even ifsomeone isn't the world's most informed music trivia expert, they're goingto have a lot of fun competing."

For more information, please call Rhino Media Relations at (310) 474-4778,or visit the Rhino Media Relations Web site at www.rhino.com/media.

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