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truTV Scores Best Quarter Ever With Tremendous Growth among Key Demos truTV scored another triumph by delivering its best quarter ever in primetime delivery of adults 18-34 and men 18-34 and its best third quarter ever among adults 18-49, men 18-49 and men 25-54. The network earned extraordinary growth across the board in primetime, thanks in large part to the outstanding performances of such series as Operation Repo, Black Gold and Rehab: Party at the Hard Rock Hotel. "After a superb summer, truTV closed out the quarter by reaching all new heights with our targeted viewers," said Marc Juris, executive vice president and general manager of truTV/IN SESSION. "As we look ahead to a fall and winter packed with original series and specials, we’re confident that 2009 is going to take its place at the top of the truTV record books." truTV’s Q3 2009 Ratings Highlights: • truTV scored its best quarter ever in primetime among adults 18-34 (237,000) and men 18-34 (127,000). The network also scored its best third quarter ever among adults 18-49 (517,000); men 18-49 (287,000); and men 25-54 (293,000). • truTV garnered extraordinary primetime growth when compared to Q3 2008, with adults 18-34 up 39%; adults 18-49 up 17%, men 18-34 up 46%; men 18-49 up 26% and women 18-34 up 29%. • In total day, truTV ranked among ad-supported cable’s Top 10 networks in delivery of men 25-54 (194,000). • Operation Repo continues to be a breakout hit for 2009, with Q3 premiere telecasts ranking it as ad-supported cable’s #1 entertainment program in its Monday 10 p.m. timeslot among adults 18-34 (641,000); adults 18-49 (1,226,000); men 18-34 (371,000); and men 18-49 (700,000). • Premiere episodes of the returning hit Rehab: Party at the Hard Rock Hotel (Tuesdays at 10 p.m.) earned Top 5 time-period rankings among cable networks in delivery of men 18-34 (230,000) and men 18-49 (468,000). • In its second season, Black Gold has brought strong growth to its Wednesday 10 p.m. timeslot compared to the same dates last year, with adults 18-34 up 43%, adults 18-49 up 29%, men 18-34 up 85% and men 18-49 up 65%). truTV is television’s destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 17-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience. truTV’s primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents…, Speeders and Forensic Files. During the daytime, the channel features expert trial coverage under the name IN SESSION. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. Contact Info: |
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