truTV hit the jackpot this summer with Miller Lite and Wendy's as new full-season sponsors for the returning hit series Black Gold. Black Gold– from Original Productions, a FremantleMedia Company, the successful creator of Deadliest Catch and Ice Road Truckers – returns for its second season Wednesday, Aug. 19, at 10 p.m. (ET).

"We continue to see significant ratings growth success each week at truTV, which consistently results in more demand for strategic marketing opportunities around the network's lineup," said Katherine Johnson, senior vice president of Turner Entertainment promotions and marketing. "We struck sponsorship gold with both of these high-profile brands wanting to be part of the second season of our hit series."

Miller Lite and Wendy's will both sponsor the entire second season of Black Gold. Each brand will be featured through separate weekly tune-ins for the series and in-program graphic elements driving awareness for the series each week as well as the sponsors. Miller Lite will expand on brand awareness through product integration within several episodes throughout the show's storyline.

During Black Gold'sfirst season, competing oil crews put everything they could into erecting their rigs and successfully drilling crude before the other crews could get to it. This year, the series will focus on the roughnecks of Rig 28, who have a seemingly impossible job. Assembled by oilman Autry Stephens, they have only 50 days to try to save the lease on a very valuable piece of land before it expires. In that time they must drill four, back-breaking holes. In the words of pipe salesman Rooster McConaughey, "It's never been done before."

Black Gold premiered in 2008 during the first year of truTV's new branding and showed significant increases in its time period among adults 18-49 up 42% and adults 25-54 up 40%. The series more than doubled the time period delivery for key men demographics. Over the course of its run (June 18 thru August 6), Black Gold garnered Top 10 time period rankings among adults 25-54, men 18-49 and men 25-54.

The series comes from executive producer Thom Beers and Original Productions, www.originalproductions.com a FremantleMedia Company. Co-executive producer from Original Productions is Philip Segal and series producer is Patrick Costello. For truTV, Robyn Hutt serves as executive in charge of production, Angel Annussek is executive producer and Paul Bourdett is coordinating producer.

Founded by Thom Beers in 1997, Original Productions (www.originalproductions.com; www.fremantlemedia.com) produces authentic non-fiction programming featuring everyday heroes in extraordinary situations. Beers' steadfast focus on top-notch storytelling with engaging personalities in high risk circumstances has produced more than 1,000 hours of original programming. In February 2009, a majority stake in the company was purchased by FremantleMedia, one of the leading entertainment brands in the world.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 17-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents…, Speeders and Forensic Files. During the daytime, the channel features expert trial coverage under the name IN SESSION.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.