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Time Warner Names Mark D'Arcy President and Chief Creative Officer, Global Media Group NEW YORK – Time Warner Inc. today announced it has promoted Mark D'Arcy to President and Chief Creative Officer, Time Warner Global Media Group. In this role, Mr. D'Arcy will lead the Group to focus Time Warner's premiere assets strategically to benefit major advertising partners and grow advertising revenue across all of the company's businesses. Mr. D'Arcy succeeds John Partilla, who is leaving Time Warner to take a senior position at another company. "Mark understands how to leverage our high-quality content and brands to promote and market the products and services of our most important clients," said Time Warner Chairman and CEO Jeff Bewkes. "His proven track record of bringing together ad partners and our businesses to create innovative marketing campaigns is an even greater asset as we become a more content-focus company." David Levy, President of Sales, Distribution and Sports for Turner Networks added: "Turner Ad Sales has directly benefited from Mark's creative instincts and collaborative efforts. I am pleased that our long-standing partnership with the Global Media Group will continue under Mark's leadership." As a catalyst for collaboration across the company, the Global Media Group creates idea-driven programs for advertising and marketing partners by leveraging Time Warner's content, media platforms, consumer relationships and marketing infrastructure worldwide. The Global Media Group contributes to the growth of advertising, media and distribution revenue across the Time Warner portfolio. Since joining the Time Warner Global Media Group in 2004, Mr. D'Arcy has created and implemented numerous award-winning campaigns. Most recently, he worked on the development of Jeep's partnership with Warner Bros.' film Terminator Salvation, the Johnson & Johnson OneTouch Diabetes Handprint initiative and Bank of America's "Money and Main Street" editorial sponsorship with CNN and several Time Inc. magazines. Additionally, the group has ongoing relationships with a wide variety of leading strategic advertising partners, including Unilever, American Express, Anheuser-Busch InBev and Home Depot, among others. "I'm fortunate to work for a company that has amazing talent throughout its divisions and one that, now more than ever, puts a premium on innovation and collaboration," said Mr. D'Arcy. "I want to thank John Partilla, who is responsible for transforming the Global Media Group from a traditional sales structure into a creatively-driven media arts practice. In the days ahead I plan to meet with talent inside the group, across the company and throughout the industry, as we continue our efforts to grow the business." Mr. D'Arcy had served as Senior Vice President and Chief Creative Officer of the Global Media Group. Prior to joining Time Warner, he spent 15 years as a creative director in both New York and his hometown of Auckland, New Zealand. He most recently served as a Creative Director at Young and Rubicam New York. Mr. D'Arcy is a member of the International Academy of Digital Arts and Sciences and serves on the Ad Council's creative review committee. He's also a member of the Board of Trustees for the Museum of the City of New York and the Independent Filmmaker Project. Recently, Mr. D'Arcy agreed to serve on the media jury at the Cannes Lions International Advertising Festival. About Time Warner Inc. Contact Info: |
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