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Cartoon Network Charts Double-Digit Growth in Prime Time Across All Kid Demos Boosted by outstanding performances from its Thursday and Friday night franchises, Cartoon Network's prime time performance rocketed to robust double-digit delivery and ratings gains across all target kid demos vs. the same time period last year, according to preliminary data from Nielsen Media Research. With 12%-17% growth across kids 6-11, kids 2-11 and tweens 9-14, Cartoon Network's prime time increases reflected the power of its newest original series, The Marvelous Misadventures of Flapjack (Thursday, 8:30 p.m.), Chowder (Thursday, 8 p.m.) and Ben 10: Alien Force (Saturday, 9:30 p.m.), each of which earned significant double-digit delivery and ratings gains compared to the same time periods last year among key kid demos. Additionally, Cartoon Network's newest prime time franchise, Har Har Tharsdays (7:30-10 p.m.), charted its best performance among kids 6-11 since the network's new Thursday night emphasis on comedy cartoons launched on March 6. Standing out among its programming block, The Marvelous Misadventures of Flapjack ranked #1 in its time period compared to all other broadcast and basic cable competition with kids 6-11, kids 2-11, boys 6-11, boys 2-11 and boys 9-14, earning triple-digit delivery and ratings growth. Friday night franchise Fried Dynamite (7-11 p.m.) also scored tremendous delivery and ratings games across all kid demos compared to last year. Highlights of Cartoon Network's overall prime time, Har Har Thursdays and Fried Dynamite performances include the following: Cartoon Network Weekly Prime Time (Mon.-Sat., 8-11 p.m.; Sun, 8-10 p.m.) vs. the Same 2007 Time Period Har Har Tharsdays (Thurs., 7:30-10 p.m.) vs. the Same 2007 Time Period Fried Dynamite (Fri. 7-11 p.m.) vs. the Same 2007 Time Period Cartoon Network (CartoonNetwork.com), currently seen in nearly 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. RATING PERIOD: 7/07/08 – 7/13/08 NOTES: All ratings based on Total U.S. Television Universe of 112,800,000 homes. Contact Info: |
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