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Lynda Clarizio Named President of AOL's Platform-A NEW YORK, NY – AOL today named Lynda Clarizio President of Platform-A, as part of the consolidation and integration plan for AOL's industry-leading advertising business. Clarizio has been President of Advertising.com, one of the key businesses that makes up Platform-A. In this new, expanded role, Clarizio will lead the industry's largest online advertising network, which offers the most comprehensive suite of marketing solutions powered by the Web's best advertising technologies. She will report to AOL President and Chief Operating Officer Ron Grant. "Lynda Clarizio is the perfect choice to lead Platform-A to its next stage of growth, as we consolidate and integrate the organization, and focus on bringing our unmatched advertising network to market," said Grant. "With Platform-A, we can offer advertisers and publishers access to premium vertical channels, the leading third-party multi-media network and best-in-breed advertising technologies. There's no one better qualified to do this than Lynda, whose track record at Advertising.com has been nothing short of stellar." "I'm honored to have the opportunity to lead Platform-A," Clarizio said. "With Platform-A, we are creating a unified suite of marketing solutions to enable advertisers to harness the full power of digital media to meet their marketing needs. We also offer publishers a comprehensive set of tools and technologies to manage and monetize their advertising inventory. As Platform-A evolves, we will be organizing ourselves to create stronger alignment among our teams to put us in the best possible position to achieve our strategic goals." Clarizio replaces Curt Viebranz, former CEO of TACODA, who became Platform-A's first President when the organization was announced in the fall of 2007. Prior to joining Advertising.com in May 2006, Clarizio was an Executive Vice President at AOL, responsible for strategy, finance and business development of AOL's Audience business. She has held several other positions throughout her nine years at AOL, including Senior Vice President for corporate strategic and financial planning and Senior Vice President for acquisitions and strategic investments. In the latter role, she led AOL's acquisition of Advertising.com. Lynda came to AOL from the Washington D.C. law firm of Arnold & Porter, where she was a partner for seven years, serving as one of AOL's outside counsel on transactional matters. Lynda sits on the board of directors of Human Rights First and the Princeton Women in Leadership Steering Committee. She is a graduate of Princeton University and Harvard Law School. Building on its number one position in third-party display with Advertising.com, AOL has spent nearly $1 billion on online advertising acquisitions -- including market leaders like ADTECH, buy.at, Lightningcast, Quigo, TACODA and Third Screen Media -- to create Platform-A. Platform-A is the top display advertising network focused on helping marketers build brands that perform online. According to comScore Media Metrix February 2008 data, Platform-A reached 167 million unique visitors and reaches 90% of the domestic online audience. About Platform-A About AOL Contact Info: |
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