Ronald Sanders has been named President, Warner Home Video, it was announced today by Kevin Tsujihara, president of the newly formed Warner Bros. Home Entertainment Group.

In this position, Sanders will assume responsibility for the overall worldwide operation of Warner Home Video, including sales, marketing, distribution, finance, administration and physical operations.

“Ron’s got a wealth of experience in all aspects of the home video business both domestically and internationally,” said Tsujihara. “As we reorganize and realign our home entertainment businesses, we’ll rely on him and his expertise to maximize our home video operation and maintain its industry leading position.”

Sanders has helped shape the success of Warner Home Video for nearly 15 years, most recently as Executive Vice President & General Manager, North America. Upon taking this post in January 2003, he assumed full P&L responsibility for all of the division’s activities in the United States.

Before that, he served as Senior Vice President & Co-Managing Director of Europe, Middle East, & Africa. During his three-year tenure with WHV in Europe (the division’s largest region outside North America), he held all P&L responsibilities and directed activities with affiliates and licensees in 46 territories.

Sanders joined WHV in 1991 and has had various managerial positions, including Vice President, Rental Sales, and Vice President, Sell-through Sales, before being promoted in 1999 to Managing Director, United Kingdom & Ireland, based in London.

He began his career at Procter & Gamble.

Sanders holds a bachelor’s degree in business administration from Auburn University in Auburn, Alabama and is a member of the school’s College of Business Advisory Council. He is also an alumnus of Harvard Business School’s Advanced Management Program.