New York, NY– SI.com, Sports Illustrated ’s web site, has teamed up with The Finish Line, Inc. (Finish Line) one of the nation's leading athletic specialty retailers, to launch a new online retail store, SI Shop. The announcement was made today by Gordon McLeod, President of SI.com and Alan Cohen, Chairman and CEO of Finish Line.

SI Shop, which can be found at www.SI.com/Shop and is powered and produced by Finish Line, offers one-stop shopping for sports enthusiasts nationwide. Beginning this week, visitors to SI.com will have the ability to purchase their favorite team and fan-based sports apparel – including hats and jerseys – as well as additional footwear, apparel and accessories sold by Finish Line. SI products such as classic covers, calendars, books and Sports Illustrated subscriptions are also be available directly from the site.

“SI Shop gives SI.com users another great reason to visit our site,” said McLeod. “It's a state-of-the-art online store that's very easy to use, and it carries all their favorite sports brands.”

“Our partnership with SI.com will allow us to expand our presence on the web, a channel which continues to grow in importance for Finish Line and its consumers.” said Alan Cohen, Finish Line’s Chairman and CEO. “Additionally, SI Shop provides us with an excellent opportunity to increase Finish Line’s brand awareness to a larger, more diversified audience.”

SI.com, the home of Sports Illustrated on the Web, is a 24/7 news site that provides up-to-the-minute scores, breaking news, broad-band video, statistics and analysis of domestic and international sports. SI.com features the unparalleled journalism and photography unique to Sports Illustrated from its staff of award-winning writers, including Rick Reilly, Peter King and Steve Rushin. The website, which posts more than 150 original stories each week and houses the magazine’s weekly content as well as specials such as SI Swimsuit and Sportsman of the Year, is also home to a large community of fantasy sports players and leagues and has a searchable SI covers database spanning almost 50 years of Sports Illustrated magazines. As the leading sports web site to reach professional men, SI.com won the 2005 EPpy Award for the Best Internet Sports Service with over 1 million unique users per month and, in June of this year, was named as one of the 10 best magazine web sites from the editors of the Chicago Tribune.

The Finish Line, Inc. is one of the nation's leading athletic specialty retailers offering the best selection of footwear, apparel and accessories for men, women and kids. Finish Line is publicly traded on the NASDAQ National Market under the symbol FINL and currently operates 631 Finish Line stores in 47 states and online. In addition, the Company also operates 38 Man Alive stores in nine states. To learn more about Finish Line, visit www.finishline.com and to learn more about Man Alive visit www.manalive.com.