Press Releases Contacts & Resources Media and Identity Materials inFOCUS Quarterly Business Review


 

'Tis The Season to Be Jolly on The WB as Network Delivers Best Time Period Demographics in More Than a Year
December 13, 2004

The WB rang in the holiday spirit with holiday specials on Friday that were chock full of cheer and laughter - and the network's highest season ratings in key demographics in more than a year.

At 8:00 p.m. ET, all The Whos in Whoville were watching The WB as DR. SEUSS': HOW THE GRINCH STOLE CHRISTMAS delivered the network's highest ratings in adults 18-34 (2.2/9) since September 27, 2002. The classic favorite also ranked #1 in its time period in adults 18-34 (2.2/9), women 18-34 (2.8/10) and women 12-34 (2.4/9) as well as #2 in persons 12-34 (1.9/7), men 12-34 (1.3/6), men 18-34 (1.6/7), adults 18-49 (2.0/7) and women 18-49 (2.4/8).

A SCOOBY-DOO CHRISTMAS, at 8:30 p.m. ET, posted the best ratings in the time period among adults 18-34 (2.1/8) since February 16, 2001, in women 18-34 (2.7/9, since September 19, 2003) and in men 18-34 (1.6/6, since January 12, 2001). The Scooby Gang scored in the time period as the #1 program in women 18-34 (2.7/9) and women 12-34 (2.3/8) and took the #2 spot in persons 12-34 (1.9/7), adults 18-34 (2.1/8), men 18-34 (1.6/6) and men 12-34 (1.5/6). Everyone's favorite Great Dane also achieved triple-digit gains compared to the parallel time period a year ago in total viewers (5.2 million, +102%).

Hit comedy REBA also performed strongly, leading the network as the #2 program in its time period among persons 12-34 (1.5/5), women 12-34 (1.9/7) and men 18-34 (1.1/4).

Contact Info:
Janice Aguilar-Herrero, Kids' WB! Publicity
818-977-6056

View All Press Releases   arrow

Search Press Releases
Start Date:
End Date:
Company:
Keyword:
 
RSS

Subscribe to an RSS feed of Time Warner press releases.

RSS


Highlights

Investor Relations
Financial Reports & SEC Filings
Stock & Debt Information
Events & Presentations
Shareholder Services

Corporate Governance
Board of Directors
Governance policy
Codes of Conduct

Management
Senior Corporate Executives
Executives by Business
Executive Speeches

About Us
Time Warner Fact Sheet
Values

About Our Businesses
Select a business to learn more