

Media Coverage
Time Inc. has a dual role when it comes to the environment. The company practices sustainability and also features it in its magazines. Time magazine has run many cover stories and a 48-page special report devoted to environmental issues. Fortune has explored efforts by corporations to make themselves greener—and boost profits at the same time. Sports Illustrated went to Alaska for an in-depth look at the debate over oil drilling in the Arctic National Wildlife Refuge.
In 2005, HBO’s comedy festival “Earth to America” celebrated the earth and the funniest people on it. Comedians looked at the lighter side of the environmental issue of global warming. Warner Bros. Pictures’ and Participant Productions’ Syriana, a political thriller about the global oil industry, was the first major studio film to become “climate neutral” by investing in renewable energy. The film’s producers offset 100% of the carbon dioxide emissions associated with the energy and fuel consumed by the production—an estimated 2,040 tons of CO2—with renewable energy credits. Energy sources such as wind and methane provide clean renewable electricity and reduce pollution by displacing energy that would otherwise have come from fossil fuels like coal and oil. With these investments, Warner Bros. Pictures and Participant Productions are promoting long-term renewable energy alternatives.
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