Time Warner: Reducing Tobacco Depictions

We have steadily reduced the number of films with tobacco depictions, particularly those intended for younger audiences. Since the enactment of our tobacco policy in 2005, none of the G-rated films we produce have included smoking references of any kind. In 2007, only 27% of films rated PG or PG-13 contained tobacco depictions compared to 32% in 2006 and 48% in 2005. Overall, since Time Warner’s policy was enacted, the number of films we produce or distribute in the U.S. that contain tobacco depictions has been reduced by 35%.

The policy is now included in the Feature Production Manual for our filmed entertainment division, and for every film that is produced that contains one or more characters smoking, a creative executive has a discussion with the writer/director/producer about the importance of avoiding the depiction of tobacco unless it meets the criteria set out in our policy.

Beginning with films released in theaters after January 1, 2008, Time Warner companies include a strong anti-smoking Public Service Announcement (PSA) prior to all films that depict tobacco products for standard definition DVDs that are distributed in North America. In addition, any film on DVD depicting tobacco will contain the following certification language in the end credits: “No person or entity associated with this film received payment or anything of value, or entered into any agreement, in connection with the depiction of tobacco products.”